Sony Music signs on the king of Punjabi RAP BOHEMIA

Media News

New Delhi, May 29, 2012

Sony Music Entertainment signs the multi talented rap star Bohemia under the artist management program.

Bohemia, leading Punjabi rapper and the first artist in the history to launch a successful full-length Punjabi Rap album, shot to fame in 2004 with his independent debut album, “Vich Pardesan De”. Since then there has been no looking back for him and today has become the most sought after artist within the Indian music industry.

Sony Music will present the Punjabi rap scene with the trend setting musical works of Bohemia. With Sony Music’s patronage, Bohemia plans to bring out more cult numbers encompassing the soulful beats to surprise the music connoisseurs across the globe. That’s not all; Bohemia plans to cultivate detonating beats and thought provoking lyrics to keep inspiring the hip hop music connoisseurs across the globe.

Bohemia has given the music world some of the biggest chartbusters. When Bohemia was personally approached by superstar Akshay Kumar for the film “Chandni Chowk to China,” he was happy to add diversity within the Indian music industry. In addition to his work, Bohemia has rapped and produced music for films like “8 x 10 Tasveer”, “Speedy Singh’s,” and “DesiBoyz”. In his most recent trip to Pakistan, Bohemia was invited to the legendary Coke Studio MTV Karachi for their season five episode.

Commenting on the same, Sanujeet Bhujabal said “We take great pride in signing Bohemia. His hard work and creativity has made Punjabi rap into a sought after career. Many artists consider Bohemia as their biggest inspiration. His innovative blend of American Hip Hop and Desi culture has changed the music scene forever. We hope to nurture and promote his music as we realize that he has great potential which is yet to be unleashed.”

Bohemia, excited about his collaboration with Sony Music adds on, “I am very thrilled about my association with Sony Music, their expertise will definitely help me.” In further adds, “My fans, will witness a Generation X type of music, they are in for a surprise.”

Sony Music entered Punjab through an exclusive music licensing & repertoire development agreement with Punjab’s leading music label, Audio Touch and since then has worked with numerous artists.

Punjab, a vibrant music market, has an impressive and growing talent pool where Sony Music Entertainment aggressively plans to develop local artiste roster by setting up a dedicated team. This team will be working on managing artistes & their work, exploring Publishing, LIVE music and branding opportunities.

For further information, please contact:

Ketchum Sampark

Abhishek Shivam

Mobile: +919582199990

Email: abhishek.shivam@ketchumsampark.com