Three year old, Mumbai based creative agency Broad and Wide Advertising is unfolding its feather by opening up its strategic business unit in Thane. The unit will be handling strategic and business development to tap major local clients and extend its business foray close to Navi Mumbai, Kalyan and other outer Mumbai region. New office will be in function with june 2012.
Speaking about the development, Dhiraj Shah MD, Broad and Wide Advertising said, “Determining the power of major local business units and rural market, Thane is going to be the big market in the near future. Because of Mumbai’s stretched geography, it is important to keep clients in continuous touch with routine involvement to their business plans. The branch will initially have only business and strategic unit with all the creative creation centric to the Mumbai office of the agency.”
At the same time, from this branch opening onwards, agency will now going to step into services including Brand Consultancy, Brand and Design Solutions, Social Media Marketing, Direct and Digital Communication other than creative solutions to its clients.
“Now onwards both Mumbai and Thane offices will provide holistic marketing solutions to our clients. While both offices will be having business development units, with its creative delivery center will be located with agency’s main office. With this we will be able to provide customized and 360 degree marketing and advertising solutions to our clients,” adds Dhiraj.
For the record, Broad and Wide Advertising started functioning in 2009. In the span of three years agency has been associated with some of the great initiatives including Rotary Eye Bank’s first ever multi-media campaign for Eye Donation, first ever multi-media campaign in the wedding card category for Phoenix Wedding Card, much acclaimed Minimax Outdoor’s OOH campaign and Tupperware’s South India launch to name a few. Agency’s ‘Experience Blindness’ campaign for Rotary is already making applaud in the masses.
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