Koyal Online launches Efello in India

Company Brief

New Delhi, June 4, 2012

Working back stage away from the limelight, Efello took years to strengthen the three most important pillars of e-retailing: Designing, Manufacturing, and delivery. After launching Koyal Online Private Ltd internationally in 2008, the company has announced its aggressive entry in the Indian e-commerce market with the brand name Efello.com, a one-stop-shop for all fashion desires. A fast growing online store with their own set up and strong R & D team, Efello is equipped to become a leading name in e-retail which provides valuable and never seen before online shopping experience to the growing number of e-shoppers in India.

After its successful journey in 72 countries including US, UK, Europe, Middle East, Koyal Online Private Ltd, the only e-commerce retailer to have its own manufacturing unit and warehouse space announces its operation in the Indian e-commerce market catering in Indian ethnic wear, Fashion Apparels, Jewellery, and fashion accessories. Efello promises best design, customized products at a price which is 10-20% economical than what is available in market. Its own manufacturing unit based in Okhla enables the team to take bulk orders according to one’s personal requirement and deliver the products the same day as the product is already available in the warehouse.

Speaking on the launch of Efello, Mr. Narender Kumar, Co founder, Koyal Online Pvt Ltd, said, “Our success in e-retailing in the international market has encouraged us to enter in the Indian market which has started witnessing boom in e-commerce. We find enough potential in the market which has over 100 million internet users presently. Also with the introduction of 4 G services in the country, love for the web and services it can offer will only increase. We believe that our exposure of providing online fashion service to the international market will help us in India.”

Also we have been equipping ourselves with our own set of manufacturing unit, warehouse so that we can promise the delivery on same day so that customers can have the satisfaction of possessing the product on the day it is ordered, he added. We aim to bring down the delivery time from 24 hours to 4 hours in Delhi NCR and want to break up the problems of logistic and payments to make online shopping experience a true experience for the consumers, he elaborates further.

Company engages young and dynamic professionals, designers and tailors who works constantly on the innovation in ethnic and western wear styles to keep the consumers abreast with the latest fashion and provide convenient customized shopping experience online with same day delivery. The manufacturing unit has the capacity to produces 1, 00,000 to 1, 50, 000 units per annum. It offers over 8000 in-house designs in ethnic wear and over 10,000 designs in western wear to choose from 60 different categories including suits, sarees, kurtis, sherwanis and tops, jeans, jackets, trousers etc in the respective category.

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Hype Communication

Madhu Gautam

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