DS Group launches 'Catch Piyoz'

Company Brief

New Delhi, June 19, 2012

Beat the heat this summer with “Piyoz”, the refreshing offering from Catch Mix ‘n’ Drink stable. These revitalizing summer coolers not only promise to quench your thirst but please your palate too! The newly launched “Catch Piyoz” has a wide choice from Indian ethnic flavors like Khatta Meetha Aam panna, Chatpata Jaljeera Sadaa bahaar Nimbu Pani and Tingling Orange and two new contemporary flavours, Fresh Watermelon and Refreshing Rose offer a complete variety of tasty summer chillers for all age groups.

Enriched with Carbon, Iron and Vitamin C, “Catch Piyoz” is a non carbonated, healthy option to the fizzy drinks. Just add “Catch Piyoz” to a glass of chilled water for a refreshing experience that re-energizes and rejuvenates anywhere anytime. Made from quality ingredients packed in pocket Sachets, these offer consumers convenience and value-for-money.

The new Mix- n- Drink range is available pan-India from neighborhood grocery stores to modern retail outlets. Each sachet of Aam Panna, Nimbu Pani, Orange, Watermelon and Rose is priced competitively at Rs 3 for one serving, Rs 5 for 2 servings and Rs 30 for 11 servings. Already a major player in table top condiments and spices, Catch has further extended its foot print in the food arena with mix and drink Catch Piyoz to enhance and strengthen its product basket.

Saada Pani Mat Pilao, Catch Piyoz Toh Milao!

For further information, please contact:

Ketchum Sampark

Abhishek Shivam

Mobile: +919582199990

Email: abhishek.shivam@ketchumsampark.com