Gunnar Optiks Computer Eyewear to launch Nationwide in India

Company Brief

Mumbai, July 25, 2012

Gunnar Optiks and Sparen International today announced that they have signed a deal to distribute the former company’s eyewear to consumer electronics retailers in India. The agreement marks the first time ever that a technology eyewear solution will become available nationwide in the country, including Gunnar’s Advanced Computer Eyewear and Advanced Gaming Eyewear lines. Consumers will be able to purchase Gunnar Optiks eyewear in August 2012.

Gunnar is the first optical manufacturer to combine precision, technology and style into a line of technology eyewear. It is the world's first over-the-counter eyewear solution designed specifically for people who spend long hours viewing digital screens.

The American Optometric Association has identified that 80% of workers in the United States of America, approximately 125 million people and experience negative effects from prolonged viewing of computer screens. Developed and tested in partnership with the leader in optical technology, Carl Zeiss Vision, Gunnar's highly specialized lenses help alleviate the negative effects of digital eyestrain. As India’s citizens experience the same trends in increased daily computer use, they now have a proven solution to prevent computer vision syndrome and digital eye fatigue.

“The agreement with Gunnar Optiks marks a critical milestone in our company’s history as we strive to offer India’s citizens better measures to protect their vision from daily technology use,” says, Mr. Srujay Parekh, (Partner - Sparen International). “Working 8 to 10 hours each day in front of a computer screen, and the occasionally long video game sessions, often caused my eyes to dry out and feel strained. Gunnar eyewear helped me do the things I love without worrying about eyestrain and fatigue at the end of the day, and I’m very pleased to bring this product to the millions in India who live the digital life.”

"We're extremely passionate about what we do, and we'll never stop perfecting our product or continuing to establish Gunnar’s global leadership position in this space," said Rob Aarnes, President of Gunnar Optiks. "To date, we've developed the best lens concept in the world for this application and are excited to be working with a premier partner like Sparen International in a collaborative effort to bring Gunnar’s innovative line of Technology Eyewear to the people of India."

Gunnar Optiks offers high-tech eyewear designed to protect, enhance and optimize vision while viewing a digital screen. Gunnar’s i-AMP lens technology is comprised of proprietary lens material in an advanced shape, finished with custom formulated lens tints and coatings specifically engineered to reduce digital eye strain by improving contrast, comfort, and focus while minimizing eye fatigue and visual stress.

Lens Tint - IONIK lens tints improve overall contrast and comfort by filtering out harsh, artificial, high-intensity light.

Lens Shape - FRACTYL lens shape improves efficiency of the eye, enhances detail and eases eye strain through advanced focusing power. A highly wrapped lens design limits air currents and protects tear film during digital viewing where dry eye syndrome is common.

Lens Material - The patented lens material is optically pure, ensuring the clearest image while eliminating distortion caused by impurities and haze, comprised of lightweight materials for long-haul ergonomics.

Lens Coatings - The anti-reflective lens coatings are designed to reduce glare and reflections while protecting the lens.

Frame - Designed with long haul visual ergonomics in mind, the lens and frame solution is constructed with lightweight and durable magnesium alloy materials, yet durable materials available. With adjustable nose pads and an ergonomically friendly fit, Gunnar eyewear delivers both comfort and style.

20/20 and Rx: Ready-to-wear for users with 20/20 vision or corrective contact lenses; custom prescription available through Gunnar’s prescription lens program.

In addition to India, Gunnar Optiks is globally distributed in over 20 countries, including China, HongKong, Russia, Singapore, Australia, Scandinavia, South Africa, and Canada, with pending distribution partnerships in Mexico, Korea, United Kingdom & other parts of Latin America, Asia & Europe.

For further information, please contact:

Adfactors PR

Krutant Iyer

Mobile: +919930749861

Email: Krutant.iyer@adfactorspr.com