Alchemist Foods Ltd., a fully owned subsidiary of the Alchemist Group announced today the launch of CHATIME, a range of beverages from Taiwan. Chatime is one of the biggest international bubble tea brands and the only publicly listed beverage provider in the Taiwan stock market. Established in 2005, CHATIME is quickly becoming a worldwide phenomenon.
The beverage launched on 1st Aug’ 12 at The Taj Mahal Hotel, New Delhi by Alchemist Foods Limited is available in more than 750 shops worldwide, spread across 15 countries and 50 cities, - including Taiwan, Mainland China, Hong Kong, Macau, Vietnam, UAE, UK, Indonesia, Malaysia, Philippines, USA, and Australia. The first 2 stores of Chatime in India will be launched in Gurgaon and New Delhi by end of Aug 12.
To ensure the highest quality tea, every CHATIME store features sugar machines, coffee and tea machines, a special ‘fresh tea’ machine, and other equipments to make the freshest bubble teas in the market.
The CHATIME concept is that of a ‘technical tea’; utilizing state-of-the art tea machinery, the bubble teas are brewed freshly in-store. Unlike other bubble tea chains, these teas are freshly brewed on site, with the teas & toppings being imported directly from Taiwan. The Chatime Bubble Teas are much more robust in flavor and fragrance as there is no usage of premade teas from factories.
The Freshly brewed tea comes in multitude of flavours allowing you to adjust sugar according to your taste from 0-80%. All these facets make CHATIME the best tasting bubble tea around. The drink is infused with different flavourings, shaken to create bubbles and served in a clear cup – often over tapioca pearls.
In a press statement at the launch, A K Srikanth, CEO, Alchemist Foods Ltd., said, "Alchemist is very happy to bring this beverage to India. What started as a South East Asian drink has grown into a world-wide phenomena in a relatively short span of time. We are confident that the Indian masses will take to the beverage just as their American, Australian Chinese and other international counterparts have. We are extremely pleased with this launch.”
According to Henry Wang, President-La Kaffa International Co. Ltd., “India and Taiwan are far in distance and have different culture backgrounds, however one thing that binds them together is “Tea”. We all love tea as it is part of our life. From starting our day with a cup of tea to having a cup with a friend to spend our time together, tea makes us enjoy the quality of life. We are very pleased to announce Chatime’s entry into India.”
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