www.shopnineteen.com - 'Changing the way Women buy Fashion in India'

Company Brief

New Delhi, August 6, 2012

Since its inception on March 19th, 2012, www.shopnineteen.com, India’s trendiest online shopping e- commerce portal, in a very short time has managed to be one of the frontrunners of this new breed of pure-play online fashion brands. In just 4 months of their operations, their average orders have shot up to over 250 per day with sale of over 450 pieces per single day.

Keeping the current figures in perspective, www.shopnineteen.com is close to getting 3 lakh visitors every month that spends close to 8-9 minutes on site with average of 10 page-views per visit. With the existing self-funding, shopnineteen’s target is to achieve a 50% MOM growth. Repeat buyers are contributing close to 30% of total orders every month. These figures also bear testimony to the fact that single–brand e-commerce has “come off age” and netizens all across the country are opening up to buy fresh and new brand that offers them better styles and value than those in physical world.

Talking about this success, Gobind Singh Pahwa, Founder and Vice Chairman, www.shopnineteen.com, says, "nineteen's success is testimonial to the fact that we have been able to do what we had set out to, i.e., establish a women's wear brand of international standards offering products at sweet prices. We are now looking to expand further with investments in technology and infrastructure to enable us to reach our goal of becoming India's foremost fashion label for young women in the next 2 years." "

www.shopnineteen.com, being one of the most popular pure-play online fashion brands has also introduced the HD Video Format to enhance the customer's shopping experience. They have shot all their apparels on models in HD video format and got them compressed in the same quality on the website through various means like deploying suitable server, compressor and player in the front end. There is a lot of value these videos can add in the experience to the customer. These features can provide you a 360 degrees view and customers can check in flow and feel of the fabric to a great extent on the movement of the body.

For further information, please contact:

WishBox Studio

Isha Kumar

Mobile: +919873710203

Email: isha.kumar@wishboxstudio.com