beStylish.com introduces 'Ashworth Cardiff collection'

Company Brief

New Delhi, August 28, 2012

Created for the competitive purist with classic understated styling and champion performance, the premium brand of Golf shoe for men -‘Ashworth Cardiff collection’, from the Adidas stable, makes its India entry with beStylish.com - India’s largest online shoe retailer. The Ashworth Cardiff collection’ will be exclusively available only at bestylish.com.

Featuring a premium leather upper for a rich look and feel, the shoes are built with Mono-tongue construction for a glove-like fit. With spiked sole and inside cushioning, this high performance golf shoe minimizes fatigue while offering improved flexibility, reduced heat retention, and uncompromising durability. The upper is made of lightweight breathable textile combined with welded components for protection. Comfort is optimized by moisture wicking and the shock absorption of a dual-density footbed.

In addition to the top line features, aesthetically designed in stylish and contemporary shades of exotic black, liquid white and dazzling brown with myriad shades of neo irons metallic, the ‘Ashworth’s Cardiff’ range of shoes, turn up the glam factor with a classy sporty look for the discerning golfers.

Commenting on the launch, Abhishek Lal, Co–Founder and Director of Merchandise, beStylish.com said, Golf shoes are as much about comfort as they are about style. When buying a good pair of golf shoes, there are five key aspects buyers need to look out for; comfort, style, waterproofing, breathability and traction. It is even better if the same shoes can work on the golf course and off it. Clearly, golfers deserve a lot and the ‘Ashworth's Cardiff collection’, is the best we could think of to offer our customers”.

Cardiff delivers the functionality of a traditional golf shoe with the versatility and comfort typically found in a casual town shoe. It is perfect for wearing from the golf course to the clubhouse and all points beyond. The Cardiff’s spikeless platform provides Tour-proven stability and traction with strategically-placed traction lugs of varying sizes designed to deliver optimal grip in all conditions.

With the launch, we envisage that it will create huge appeal and will be a delightful experience for golfers who see comfort and style as a power statement”. Mr Lal added.

The ‘Ashworth Cardiff collection’ Golf Shoes are priced at Rs 5999 onwards and the range is up for grabs at www.beStylish.com.

For further information, please contact:

Edelman

Kabita Mukherjee

Mobile: +919717583030

Email: kabita.mukherjee@edelman.com