Nihar Naturals empowers women to spark social progress with their latest 'Chhotte Kadam Pragati ki Aur' campaign

Company Brief

Mumbai, August 31, 2012

Nihar Naturals has launched its latest “Chhotte Kadam Pragati ki Aur” campaign, which provides a platform to today’s progressive women to take small steps to enable a brighter future for kids. The creative agency for the TVC is BBH India and the production house is Curious Films.

Nihar Naturals empowers women to spark social progress with their latest 'Chhotte Kadam Pragati ki Aur' campaign

The TVC highlights the latest initiative by Nihar Naturals, where every time a woman chooses to buy a bottle of Nihar Naturals, 2% of all proceeds will be contributed to the cause of children’s education in partnership with CRY India. Launching on 1st September 2012, the TVC features their brand ambassador Vidya balan to portray how Nihar Naturals is empowering the women of today to enable progress in society through small steps.

Talking on the concept behind the TVC, Subhash Kamath, Managing Partner, BBH India said, “The conceptualization of the new “Chhotte Kadam Pragati ki Aur” campaign was to further establish Nihar Naturals’ role as a facilitator of women in India. The TVC shows that a simple step of changing your hair oil to Nihar Naturals leads to a small but meaningful contribution to society.”

The TVC has a touching script, which depicts Vidya Balan as an everyday housewife who is doing her bit to support children’s education in her community. The concept suggest that while these women support their families with utmost dedication, Nihar Naturals is allowing them to be part of something larger as they use their choices to contribute to the cause of children’s education. With this poignant campaign, Nihar Naturals reiterates the importance of empowerment of women in India.

Commenting on the launch of this latest TVC, Sameer Satpathy, Executive Vice-President and Head- Marketing -Consumer Product Business, Marico Ltd. said, “Nihar Naturals has always played the role of an enabler of progress for the women of India. With our new “Chhotte Kadam Pragati ki Aur” campaign, we’re giving women across India the support to be part of something larger, where they use their choices to contribute to children’s education. Nihar Naturals continues its efforts to empower women to partake in the progress of society at large.”

For further information, please contact:

Perfect Relations

Aishwarya Iyer

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Email: aiyer@perfectrelations.com