Snapdeal.com, one of India’s leading e-commerce portals has tied up with Ultra distributors as an online partner for the latter’s forthcoming film Jalpari - The Desert Mermaid. The portal will be using its network advantage of access to 17 million subscribers to promote this children’s adventure film. The film is set to release on 31st August 2012 in Mumbai and Delhi initially, followed by other centres later.
Jalpari: The Desert Mermaid is based on the grave social issue of female foeticide. The film is sure to gain high visibility from its online promotion on India’s most trafficked site, Snapdeal.
Speaking on the alliance, Kunal Bahl, Founder and CEO, Snapdeal said, “We are pleased to collaborate as the online partner for a movie like Jalpari: The Desert Mermaid. It throws light on the socially relevant issue of female foeticide and we feel it is an important cause to support. Our portal will serve as a virtual window for the promotion of this movie. We look forward to a continuing long term & meaningful partnership with Ultra”.
“Being a film for the social cause we wanted to reach to the maximum audience and popular website like Snapdeal is one of the better options for online promotion” said Sushil Kumar Agrawal, CMD, Ultra Distributors Pvt. Ltd.
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