Epson revolutionizes business printing for small, medium & large enterprises

Company Brief

New Delhi, September 5, 2012

In a select press meet organized today by Epson, the world leader in Imaging technology spoke about how its proprietary Micro Piezo technology, used in its printers, is evolving and adapting to meet the demands of modern day consumers across segments. The mechatronic inkjet technology is already revolutionizing conventional processes in the commercial and industrial fields where customers demand high image quality; small lot, fast-turnaround printing, and low costs; while also reducing environmental impact. Epson’s SureLab digital dry labs for example are used to print beautiful photos while eliminating more than 90% of the chemicals used in traditional photo labs. The technology is also already being used to print color filters for LCD TVs. Epson label printers print customized labels for wine and luxury products, and a partnership with an Italian company in Como has helped establish inkjet textile printing in the Italian fashion industry.

Epson says they are now bringing these high levels of product, cost and environmental performance into business printing. In the business domain, laser is still the first choice in many people’s minds, and indeed in some markets, including India, laser sales are still growing. Epson however believes that over the next few years there will be a dramatic change in the business printing landscape as the new era of inkjet for business takes off. And Epson believes its Micro Piezo technology will be at the heart of this change due to a number of technical advantages over lasers.

First, they are faster than a laser printer for small print jobs. Compared to lasers which require time to warm up, Epson’s mechatronic Micro Piezo print head can start printing almost immediately. Combined with unique high-speed image processing technology and fast-drying inks, Epson’s WorkForce printers, which are specifically engineered for business, promise no delays.

Another advantage claimed by Epson is ink compatibility. Epson’s technology uses no heat, which means the printers can freely use the best ink for every situation. An example of this is Epson’s DURABrite Ultra pigment ink, which makes for vibrant, durable documents.

Epson also says that contrary to popular belief their Inkjet printers actually have a much lower cost of ownership than lasers. The highly durable Micro Piezo print head enables Epson to use high-capacity ink cartridges and even ink tanks, reducing printing and maintenance costs.

And finally Epson says their printers reduce the burden on the environment. Unlike laser printers, which consume power to produce heat for printing, Epson Micro Piezo technology generates no heat, so peak power consumption during printing is around 80% less than lasers. Epson believes this is a very important factor for businesses.

Thanks to their Micro Piezo Inkjet technology Epson says they now have an outstanding lineup of inkjet printers to suit business needs.

* The WorkForce Pro series of color, multifunction inkjet printers were designed from the ground up to outperform laser printers in many ways

* The K-series of printers for small businesses are the first monochrome inkjet printers from Epson in almost 20 years, launched to cater to business customers who still print mostly black & white documents. These models outperform similarly-priced lasers in terms of features, running costs, and environmental performance

* The extremely successful L series printers which are the world’s first original ink tank system printers. With outstanding cost performance (10 paise for B&W prints and 20 paise for Colour prints) and guaranteed Epson quality, this product, the company says, has been getting a huge amount of attention

Epson says their business printers are going to get even better and faster thanks to more than 20 years of development of the Micro Piezo technology.

Addressing the audience Mr. Minoru Usui, President, Seiko Epson Corporation, Japan said, “We invest about 6% of our annual turnover back into developing new technologies and products, and in the last 3 years we have more than doubled our lineup of inkjet printers, particularly in response to the needs and requests of customers in the BRIC countries.”

According to Epson in 2012 the company intends to double inkjet printer production capacity in preparation for the expected increase in demand, especially from the business sector.

For further information, please contact:

Perfect Relations

Nancy Gulati

Mobile: +919910791403

Email: ngulati@perfectrelations.com