Beam Inc. Launches Courvoisier Connoisseur Collection in India

Company Brief

New Delhi, September 13, 2012

A first-of-its-kind innovation in the Cognac World, Courvoisier is redefining the spirits category with the launch of the world’s first-ever age statement cognac collection in India at Delhi Duty Free Services Pvt. Ltd (DDFS), India’s largest duty free retail space at T3, IGI Airport in Delhi. The Courvoisier Connoisseur Collection comprises two exclusive blends – Courvoisier Connoisseur 21 Years Old and Courvoisier Connoisseur 12 Years Old – that commemorate great moments in time.

Beam Inc., the 4th largest spirits company in the world is committed to its consumer insight driven innovations agenda and is encouraged with strong growth witnessed in emerging markets. India is an emerging market for Beam with a very successful portfolio of spirits. As befitting of the innovative nature, the Courvoisier Connoisseur Collection are the first releases from one of the major cognac houses to be graded by an age declaration, like whisky, rather than the more conventional grading of cognac, like VS, VSOP and XO.

Speaking at the launch of the two premium expressions, Mr. Harish Moolchandani, CEO & Managing Director (India & Indian Sub Continent), Beam India & ISC said “We have seen some very exciting times in the last one year. Courvoisier 21 Years Old and Courvoisier 12 Years Old are very premium expressions and first-of-its-kind innovation in the cognac world. Beam Inc. always strives to offer the best products to its consumers, and this is yet another step to offer them the true taste of Courvoisier Connoisseur Collection in the traditional style. The collection is for the connoisseurs ready to experience the ultimate and we are certain to see it becoming an exclusive expression.”

Said Mr. Arun Barathi, COO, Delhi Duty Free Services, “DDFS continues its proud tradition of bringing yet another ‘India First’ blockbuster. We are privileged to launch Courvoisier 12YO and 21YO, two fine and rare cognacs at Delhi Duty Free, T3, IGI Airport. This we believe will enhance our already strong cognac portfolio and continue to delight all Indian cognac aficionados.”

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Pawan Gera

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