/afaqs/media/agency_attachments/2025/10/06/2025-10-06t100254942z-2024-10-10t065829449z-afaqs_640x480-1-2025-10-06-15-32-58.png)
/afaqs/media/member_avatars/b19bc90752f22463c21493ea40ad04dd26b32ea4045d163717734c0181e00e52.png )
Follow UsCompany Brief
New Delhi, September 17, 2012
In association with Yang Communications, Tradus.com, India’s #1 Trusted Marketplace, is launching TV commercials starting with Kaun Banega Crorepati airing on September 14’ 2012, Friday at 8PM. The theme of the campaign is “Wholesale prices at your doorstep” and highlights Tradus.com as the place to shop for quality products at wholesale prices.
/afaqs/media/post_attachments/e2aca62fe01b87f366881bccce618a2e0a9b2674ab65f0ee811591b604dad6a1.jpg)
The campaign consists of 3 films that portray various characters getting wholesale prices from the comfort of their homes. The films use humor to describe the hassles of going to a typical wholesale market, something most of us are quite familiar with.
The first film shows a young girl who ventures out with great hope to find deals in the wholesale markets. The film goes on to show what the typical Indian woman shopper encounters. The harassment is not shown but implied. Her despair is heightened and the Brand provides the solution. The film ends with the promise of wholesale prices within the comfort of your home
The second film shows a biker following the footsteps of the First film, the focus now shifts to a young couple on their way to clinch some deals at the wholesale market in the second film. They are riding on a very expensive Harley Davidson. They reach the market and then disaster strikes in the form of a stolen Harley. Happiness turns to gloom and finally a search for the missing bike which has now been deflowered. The brand once again provides the solution. The film ends with the promise of wholesale prices within the comfort of your home
The third film focuses on a nerdy guy and his experience in the wholesale market. Whilst shopping he experiences some unease and ends to relieve himself. During this process he experiences some unintended consequences and is cursed to live with the spiked hair for a while. This is the moment when the brand provides the promise of wholesale prices within the comfort of your home
For further information, please contact:
Value 360 Communications
Ashish Sahoo
Mobile: +919958182658
Email: ashish@value360india.com
