Exploring quantifiable approach to Email marketing in the digital era

Company Brief

New Delhi, September 18, 2012

iCubes, a dedicated E mail Marketing solution provider, organized the 10th email marketing training workshop & certification- Email Vidya at Le Meridien New Delhi on 14th September, 2012. The session explored the nuances of E mail marketing, its adoption and strategy formulation for effective and quantifiable ROI generation. Brand Advertisers and Digital Marketers from leading Corporates across the industry participated in this program. Participants in this workshop represented executives from leading companies like American Express,Yebhi.com, Deals and You, IndiaMart, Timtara, Tradus, Shopclues and Meri News among others. The event provided excellent tutoring about the latest trends and approaches to email marketing through hands on interactive exercises & knowledge sharing from the participating corporate members.

EmailVidya has been founded by industry veterans who come with hands-on experience and global exposure in Email Marketing Training. Email Vidya offers a platform for brand advertisers & email marketers to share their email marketing experiences and get trained with the best practices and strategies to achieve the optimum ROI from their Email Marketing. The previous workshops have been organized in Mumbai, New Delhi and Bangalore.

“Email Marketing tops the list of digital marketing being most effective, in terms of penetration and personalization tools for reaching the masses. Yet, it is at a very nascent stage in India. Email Vidya has taken up the responsibility of torch bearing the literacy through our interactive sessions and take email marketing to the next level. These tutorials provide a cost effective way for brands to market themselves,” opined Mr. Sahil Chopra, Co-Founder, iCubes.

“With the industry's best case studies and hands-on interactive sessions, we address the opportunities and challenges of seamlessly integrating email into your overall digital marketing strategy. Our training programs are intended to train the participants on optimizing their email programs and offers a systematic structure for planning, execution & review of their email campaigns,” explained Mr. Jacob George, Co- Founder, iCubes.

iCubes assists organizations with their email marketing requirements. Its services mainly include Email campaign management, affiliate network management, Email marketing consulting & trainings. iCubes empowers marketers to connect with customers and achieve true ROI, with their award winning in-the-cloud Email Marketing Solutions & consulting services. Its educational initiative, E mail Vidya gave a golden opportunity to get certified as an E mail Marketing Professional thanks to this session!

Speakers of the session:

- Sahil Chopra, Co- Founder, iCubes

- Jacob George, Co – Founder, iCubes

Quotes from Tradus and NIIT representatives on Email Vidya session -

Tradus

For an e commerce company like Tradus, E mail marketing plays a critical role. We communicate regularly with our users through e mail which is an appropriate and impactful medium compared to any other existing form of communication. Attending workshops and sessions like Email Vidya is very fruitful and knowledgeable in this sense. We discussed about individual systems through this session. It served as a good platform to share queries and issues faced in the ecosystem and understand how to resolve them in a better way. I am really looking forward to the next session and would encourage people to enlighten themselves about the power of E mail marketing.

NIIT

NIIT is known for providing better education based solutions for individuals and corporates. We are using email marketing to share updates and communicate new training programs from our end. Email is one of our primary modes of communication with our users and students. Through this Email Vidya session, we gained more learning about the various aspects and the scope of E mail marketing. Such sessions also help us to understand what other industries or segments are doing on their part to maintain and sustain their core competence.

iCubes – Company Profile

Incepted in May 2010, iCubes.in is one among the leading Email Marketing solution provider that assists organizations with all their e-marketing requirements. With services that cater to every requirement of an organization, campaign management and consulting to lead generation, training, workshops, concept, design and implementation even self service solutions. iCubes enables brands to connect and engage with the customer to achieve maximum ROI for every rupee spent on their email marketing budgets. Its award winning email marketing solutions are driven by experts with global exposure to achieving and maintaining success in this field.

Email Vidya, a subsidiary to iCubes, is Asia’s first and only Educational Portal on Email marketing. It was launched with a view to enlighten & train individuals and corporate in the swiftly emerging domain. With best practice examples and hands-on interactive exercises, Email Vidya addresses the opportunities and challenges of integrating email into a brand’s overall marketing strategy and a step structure for planning & implementing your campaigns.

With the entry into the affiliate network management business through the launch of iCubeswire, the company expects to grow into a 360 degree digital marketing conglomerate and shares the corporate vision of launching one digital product annually.

iCubes technology products and services are already gaining huge inroads in the Indian market and its future marketing strategy includes establishing a stronger client base in the MENA & South East Asia regions. The Company operates from three offices in India - Gurgaon, Bangalore & Cochin.

For further information, please contact:

Value 360 Communications

Ashish Sahoo

Mobile: +919958182658

Email: ashish@value360india.com