Mobilox bags three awards, double gold & bronze, at The Smarties India 2012

Company Brief

Mumbai, September 27, 2012

Mobile application & marketing company Mobilox recently won three awards at the prestigious The Smarties India 2012 by Mobile Marketing Association (MMA). The Mobile Marketing Association is a premier non-profit trade association representing all players in the mobile marketing value chain.

Mobilox won gold in both Conversion & Mobile App category along with a bronze for Innovation segment. Just a year old company, Mobilox received three awards on the basis of its exemplary work undertaken with prestigious retail, FMCG and media clientele.

In the category of Conversion, Mobilox won the Gold award with its innovative SMS & IVR design for Saffola’s Heart Age campaign. From the target of 10,000 conversions a month, the Saffola campaign achieved 56,000 registrations a month with the Mobilox design.

The other Gold which Mobilox won at The Smarties India was for the Mobile App category it designed for ZEE Dance India Dance Little Masters. This application was an interactive space for viewers, participants, skippers & judges. With unique tools like tutorials, live chat, push notification for comments, the application managed to garner around 5lac plus downloads.

Speaking about this achievement, Mr. Abhijit Saxena, Founder, Mobilox said, “We are thrilled to be awarded in all the three categories we had filed nominations for at the TheSmarties India 2012. Winning such prestigious awards goes a long way in boosting the morale of a company which recently celebrated its first anniversary.”

Mr. Vishwajeet Sukhija, Director Innovations & Marketing, Mobilox said, “We are exuberant about the titles which we have won & these achievements will continue motivating us towards delivering more novel and innovative applications for our clients. Mobilox’ approach in focusing on measurement & metrics of its technology has helped us in winning these awards.”

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Paroma Bhattacharya

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