Diamond Jewellery Brand Anaira's Forays into Retail, Opens First Store in Delhi

Company Brief

News Delhi, October 01, 2012

Anaira's Jewels, a leading Diamond Jewellery brand launched its first and exclusive diamond jewellery store in New Delhi today which was inaugurated by Miss India Earth Hasleen Kaur. The store offers a perfect blend of fine diamond jewellery embraced in exquisite gold and silver designs. The opening has been perfectly timed with the dawn of festive season. The store is located in a popular commercial hub in Saket, New Delhi.

Commenting on the launch of Anaira's first store, Director and entrepreneur Nishu Tripathi said, “I am very excited with the launch of our first standalone store in Delhi. Anaira's is a one-stop-shop jewellery destination offering a wide range of exclusive diamond jewellery. We have introduced some of the finest collection appealing to buyers with a contemporary as well as traditional mind-set. Our aim is to reach out to a larger audience with affordable diamond jewellery for all occasions. We plan to open five more stores in within the next year through a franchise model.

The store is spread out over 1000 sq. feet area and offers diamond jewellery with a starting range of Rs. 5,000/- moving up to 10 lacs. The affordable range of designs consists of perfectly crafted finger rings, earrings, pendants and sets appealing to a wide range of customers. As an inaugural offer, Anaira's is offering all its customers exciting discounts on all designs ranging from 15 to 30 percent.

Speaking at the launch, Miss India Earth, Hasleen Kaur said “I am delighted to be at opening of Anaira's exclusive diamond store. The brand has introduced some of the finest, contemporary diamond jewellery in the Indian market. The designs lift up your mood no matter what you're wearing or doing. I personally prefer to accessorise with studs in silver, gold and diamonds. As we always say, diamonds are every girl's desire.”

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