Suncorp launches Kids Footwear collection of Tom & Jerry, Tweety, Scooby-Doo and Looney Tunes in Delhi

Company Brief

New Delhi, October 04, 2012

After successfully launching the trendy and colorful kids footwear collection of Tom & Jerry, Tweety, Scooby-Doo & Looney Toons in South India, Suncorp Exim, the group company of Suncorp Lifestyles Ltd. brings the cool kids footwear collection to North India by launching it in Delhi. Suncorp Exim is the Licensee of Tom & Jerry, Tweety, Scooby-Doo and Looney Toons kids’ footwear collection in India.

The exclusive kids (Girls & Boys) funky & fashionable footwear collection of their popular cartoon characters Tom & Jerry, Tweety, Scooby-Doo and Looney Tunes is colorful, playful, eye catching, trendy & comfortable for both Girls & Boys between 1-14 years & suits all occasions. The smart collection includes funky flip flops, bright canvas shoes, plugged sandals, non-leather sports shoes with thermo plastic rubber out soles. The store offers an enticing range of footwear for the little one’s feet to be happy with the pictures of their famous toons on them, priced from Rs.199 to Rs.1,499. The collection will be available in more than 70+ retail stores across Delhi.

On the launch of the kids collection of Tom & Jerry, Tweety, Scooby-Doo and Looney Tunes, Mr. Rajeev Uppal, CEO of Suncorp Exim India Pvt. Ltd said “We are really excited to launch a new range of kids footwear featuring famous animated characters like Tweety, Baby Looney Tunes, Tom and Jerry and Scooby-Doo.The kids market in India is booming and has become a multi-crore market, in which the footwear segment enjoys a significant share. Adding these kids’ footwear brands will give us an opportunity to widen our product portfolio. The primary objective of Suncorp Exim is to provide premium quality footwear for kids at a reasonable price across India.”

“We are thrilled to be working with Suncorp Exim to launch Looney Tunes, Baby Looney Tunes, Tom and Jerry and Scooby Doo footwear products in India,” said Bianca Lee, Managing Director, Greater China, SE Asia and India, Warner Bros. Consumer Products. “The strength of Suncorp Exim as a leading industry player coupled with the popularity of the Warner Bros. characters is going to bring new excitement and fervor to this market.”, she added.

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Fourth Estate India

Srijan Bhandari

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Email: srijan.bhandari@fourthestateindia.com