SITI Cable signs Interconnect agreement with local cable Operators

Media News

NOIDA, October 08, 2012

SITI Cable Network Limited ( formerly known as Wire and Wireless (India) Limited (WWIL)), the leading Cable Television service provider in India, as part of its commitment for timely implementation of digitization in top metros across India has executed Digital Addressable System (DAS) Interconnect agreement with about 55% of its Local Cable Operators (LCO).

SITI Cable path breaking initiative to offer carriage revenue share has been very well received by the local cable operator. LCO’s are enthusiastic with the revenue sharing arrangement and that has led to this positive contribution & support to the company. This Interconnect arrangement will allow Cable Operators to provide the encrypted TV channels signals to the subscriber.

The progress in execution of LCO Interconnect agreement is slowing down as other MSO’s are not pushing for agreement execution on the ground. SITI Cable is the only MSO to execute these many agreements.

With less than one month to go for first phase of digitization of cable TV networks in metros, the company is actively engaging the LCO’s for smooth migration to digital regime. The company has provided “Own Your Customer “ Management system which is designed for LCO’s to handle subscriber related transaction on their own includes activation, deactivation, up gradation , down gradation, billing , payment, account statement, packaging, complaints etc. The objective behind developing such Subscriber management system is to empower the Cable Operator. It will help cable operator to provide better and prompt services to his subscribers on digital platform. The SMS system can be accessed by Cable operator on Mobile Phone, Tablets and PC/ Laptop.

The Government is continuously monitoring the progress report on digitization of cable TV. As the digitization of cable TV will provide better viewing experience to the consumer in terms of the more number of TV channels with better quality picture and sound.

For further information, please contact

SITI Cable Network

Anand Runwal

Mobile: +919324141986

Email: anandr@wwil.net