INC advertising joins hands with Carat to handle its media businesses

Company Release, October 6

NEW DELHI

Riding on spree of signing some exciting new accounts and as part of its consolidation drive, IN Communications Advertising Pvt. Ltd ( INC) has partnered with Carat Media Services, for media planning and buying for its clients. The agreement was arrived upon and signed on the 1st of October, 2005.

“Carat brings with it an expertise that we wish to offer to our clients, giving them a further advantage in terms of planning and buying of media,” says Charu Bakshi, President, INC. She added that “ the INC deal with Carat is certain to provide us with more competitive teeth as we enter the crucial phase of some highly competitive pitches.”

The total business to be handled with immediate effect by Carat on behalf of INC is currently estimated at about Rs 20 crores.

Speaking about the tie – up, Charles Berley, Group CEO, Carat feels,’ “ What drew us to INC is the tremendous potential we see in the agency. Already respected for its creative and strategic prowess, now INC would be in a better position to deliver a better ROI for its clients value for the investments of its client roaster in its media services also.”

INC was established as an agency in the year 2003 and has rapidly gone on to generate a billing of over Rs 18 crores, making it one of the fastest growing ad agencies. The company, headed by ms Charu Bakshi, has firmly established its credentials as highly creative and competitive agency with in this short period, reflected in an admired roaster of clients that continues to expand rapidly.

INC’s client roster includes Whitening Expressions Laboratories Pvt. Ltd, Mark Pi Chinese Restaurants, Sahara Computers and Electronics Limited, Plan India, JVC Video Cameras, Mitsubishi , Gopaljee Milk and Milk Products, India Gate Basmati Rice and Anand Automotives. INC, growing at over 20 % since its inception, has a business target of achieving a turn over of Rs 26 crores by the end of the present fiscal. And believes it is on course with its vision of being among the top five of the most respected agencies in Delhi in the next 3 years.

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Rashmi

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