PVR Cinemas launches their first IMAX theatre

Company News

Bangalore, November 2, 2012

PVR Ltd., the leading entertainment company in India, today announced the launch of its first IMAX® theatre at the PVR Forum, Bangalore. Together with IMAX Corporation, an innovator and leader in entertainment technology, PVR will bring the best movie-going experience in the world to its patrons at the PVR Forum - the largest multiplex in India with 11 screens.

With constant innovations and pioneering concepts, the PVR brand has become synonymous with premium entertainment. Film connoisseurs will be able to enjoy their favourite movies at the PVR IMAX theatre, which combines crystal-clear images, powerful digital sound and customized theatre design to create a unique movie experience. PVR also plans to launch new IMAX theatres in Mumbai and Delhi as well as a second IMAX theatre in Bangalore.

The interiors of the PVR IMAX theatre will add further charisma to the movie-going experience with blue - coloured carpet, seat fabric and wall panels that are truly in sync with the image of PVR. PVR promises spectacular look inside the theatre which has been refurbished in a new sleek style. The property also features large LCD screens throughout to create a dynamic experience for patrons. The box office has a red glass fascia with movie artwork created by compiling famous quotes from iconic movies of the past.

Mr. Pramod Arora, Group President and CEO, PVR Ltd. said, “There is a growing appetite for premium entertainment in India, and with massive popularity of the IMAX brand worldwide, it was time to introduce this experience to our patrons. It is one of the world’s most recognized premium entertainment brands and it fits perfectly with PVR’s mission to offer our guests the ultimate in movie-going experiences. It gives me immense pleasure to initiate our association with IMAX. We at PVR have always been committed to delivering the best of cinema to our patrons, so our association with IMAX will further strengthen our foothold in the industry. PVR is revolutionizing the Indian entertainment space by bringing the best technological innovations to provide our customers the ultimate movie-going experience. IMAX is one of the world’s premium recognized entertainment brands and we are positive that our association with them will be well-received by our patrons.”

“We are delighted to celebrate the opening of the new IMAX theatre with our valued partner PVR, a leader in the Indian exhibition industry that shares our commitment to delivering unforgettable cinematic experiences,” said Don Savant, Senior Vice President and Managing Director, Asia Pacific. “India is a strategic market for IMAX and together with partners such as PVR, we plan to will continue to seize the growth opportunities that exist in this market and deliver the best of both Hollywood and Bollywood movies in IMAX to more and more of the most passionate film fans across the country.”

For further information, please contact:

PVR Limited

Deepa Menon

Mobile: +919811300540

Email: Deepa.menon@pvrcinemas.com