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Mumbai, November 20, 2012
Oreo recently launched a new variant, Oreo Choco Creme across India. To announce its launch & to bring out the surprise element (as the ATL campaign), Candid Marketing, India’s No.1 Strategic Brand Activation Agency took Oreo Choco Creme to malls. The activation started on 3rd November, and was on till 11th November at select malls in Mumbai, Delhi, Bangalore & Chennai.
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While being in the ‘Togetherness’ space, the objective of the activity was to create awareness for the new variant, sample the new Oreo Choco Creme sandwich biscuits and engage the consumers in fun filled ‘Twist Lick & Dunk’ (Oreo Ritual) games.
At the set up, parents & kids were invited to play different levels of games on the big LED screen with the help of Wii remote. Also, the recent Oreo TVC was being played at regular intervals. To get the TG to the set up, games like ‘Fish the Oreo’ were played, wherein a small pond was created and filled with magnetic Oreos. Participants were handed a fish-catching rod with a metal hook and were asked to catch as many magnetic Oreo as possible within a span of 30 secs. Basis the scores achieved, they were gratified with Oreo Choco Creme packets & Oreo Hampers.
Commenting on the activity, Amrita Kumar, Managing Partner, Candid Marketing said, “We have been associated with Oreo since its launch in India last year, and have done various activities for the brand. We understand the brand essence, which along with our experience and ability helps us meet any challenges faced.”
Prior to this activity, Candid had organized an Oreo Togetherness Mela to launch Oreo biscuits in tier II cities. They had multiple Oreo vans running in over 600 cities across West Region (Gujarat & Maharashtra); East Region (Bihar); & South Region (Karnataka, Kerala, Tamil Nadu & Andhra Pradesh). For this, Candid had bagged a Gold award for Best Integrated Communication Program at EEMAX 2012.
For further information, please contact:
Candid Marketing
Meghal Pattani
Mobile:
meghal@candidmarketing.com
