Zippo introduces stylish men's fragrance range in India

Company News

New Delhi, November 21, 2012

The iconic lighter brand Zippo has launched a men’s fragrance range in India. ‘The Original’ is the first in the Zippo fragrance line and the scent draws on the brand’s masculine and rugged values.

The Original fragrance features a design in unmistakable Zippo style. The bottle is enclosed in a metal casing with the same shape and opening system as the Zippo lighter. Even the famous Zippo “click” is kept when the perfume is opened.

The 100 ml eau de toilette is made up of two 50 ml bottles with a refill system similar to the one used for Zippo lighters.

The Original is available in several vibrant, bright colours including blue turquoise, bright pink, silver and acid green.

Also available in India, is the complete Zippo line of men’s care products including Deodorant Spray Dry Effect, After Shave Balm and Body & Hair Wash. The line has superior technical qualities such as the new bagon valve dispensing for the After Shave Balm which keeps it bacteriologically protected. The products all have enriched formulas and come in stylish metal containers.

Zippo’s men’s care product and fragrance range are available in leading retail outlets and are ranged between INR 2,150 and INR 3,150.

PRODUCT

RRP (INR)

Zippo The Original (available in blue turquoise, bright pink, silver and acid green) - From 2,150

ZIPPO The Original Deodorant Spray Dry Effect - 950

ZIPPO EDT 50ml + After Shave Balm 125ml - 3,150

ZIPPO EDT 50ml + Deodorant Spray Dry Effect 150ml - 3,150

ZIPPO EDT 50ml + Body & Hair Wash 100ml - 3,150

For further information, please contact:

Corvoshandwick

Divya Sibal

Mobile: +91981825925

Email: divyas@corvoshandwick.co.in