Flourish Purefoods launches UHT milk in Tetra Pak packages

Company Brief

New Delhi, December 20, 2012

Ahmedabad-based Flourish Purefoods Pvt Ltd today launched Flourish Rich Milk in Tetra Pak packages. Processed using UHT (Ultra-High Temperature) technology, Flourish Rich Milk gives consumers the convenience of long shelf life without the need for refrigeration. The UHT Milk, packaged in protective 6-layer Tetra Pak packages, is free from preservatives and can be readily consumed without the need for boiling.

Milina Bose, Vice President Marketing for Flourish Purefoods, said: “Our focus will be to reach out to customers directly and educate about the need of good quality milk in their life. We are habituated to boiling milk to kill harmful bacteria and think that this increases shelf-life. However, incorrect boiling practices results in loss of essential nutrients. Consumers should rather opt for milk that does not need to be boiled at all. Our UHT Milk in Tetra Pak packages is processed using aseptic technology that ensures safe and hygienic milk that can be consumed straight from the carton.”

Milk packaged in Tetra Pak packages is Ultra-High Temperature (UHT) treated. In this process, milk is heated to high temperatures for a few seconds to remove all microorganisms making it virtually 100% bacteria free while retaining all the nutrition without the need for preservatives. UHT milk does not need to be boiled, making it ready for consumption straight out of the package. UHT milk in Tetra Pak packages also has increased shelf-life and does not need to be refrigerated until opened.

Flourish Rich Milk will be available for consumers across stores and supermarkets in Mumbai. The company plans to launch other milk variants in the future.

For further information, please contact

Genesis Burson-Marsteller

Bhavna Gulati

Mobile: +919811301120

Email: Bhavna.gulati@bm.com