New Delhi, January 2013
Triton Communications reintroduced brand Ralco Tyres, one of India’s largest manufacturers of bicycle and automobile tyres, into the much competitive tyre market, with more grip than ever.
Breaking the news, Mr. Yogeshwar Sharma, DGM – Advertising & PR, Ralson India Limited emphasized the fact that brand Ralco/Ralson and Sushil Kumar complement each other quite perfectly; with strength, endurance and gripas attributes that qualify both the champions. Expressing his excitement on the association, Sushil Kumar added, “Aji hamare India ki sadkein akhade se kam thode hi hain.” – Indian roads are no less than the wrestling ring. “Ek akhade ka toh champion main hoon. Aur sadak wale akhade ka champion hai Ralco.” - I am the champion of the wrestling ring. And Ralco, the champion of the Indian roads.”
Triton Communications and the sales & marketing team at Ralson are excited about the campaign. They believe Sushil Kumar’s quality as a sportsperson and wrestler is mirrored in brand Ralco/Ralson, across its entire product line – from cycle to bike and even tractors and LCVs. The two time Olympian medalist appeals to consumers across the board. His grit, talent and conviction are synonymous with the brand. ‘There couldn’t have been a better way for brand Ralco to flex its muscles and it complemented our strategy of ‘hard work as against leisure’ says Rohit Madhusudan, Branch Director at Triton Delhi.
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