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Mumbai, February 02, 2013
Every Forevermark diamond comes with a promise – but how do you select a diamond to celebrate a promise of your own? Forevermark is a diamond brand from the De Beers family of companies. Handpicked and meticulously crafted, each and every Forevermark comes with a promise of quality and integrity.
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To reach out to the audience, the company has embarked on a campaign that has used the outdoor medium significantly. The campaign is cracked by Brand Connect Communications India Pvt. Limited.
The campaign has been carried out in Mumbai. The primary intent of the campaign has been to communicate the promise to the target audience. The brand seeks to facilitate deeper consumer connect by creating high impact recall by targeting the desired niche TG thru OOH media. Traditional outdoor campaign was implemented across Billboards, Gantries and Unipoles across the city with a focus on the iconic, tactical and prime locations like Patel Bridge, Marine Drive , Worli, Bandra Turner road,Bandra ROB to name a few.
Maximum share of voice near & around high traffic zones/TG centric touch points were obtained. Cluster of billboards to cut thru the clutter enabled in achieving larger eyeballs /dominance throughout the campaign.
More than 35000 sq. feet of branding was created across the city in an effort for deeper consumer connect amplification and awareness.
The Campaign was carried out in 2 phases and ran thru September 2012 to December 2012 in two 21 day campaigns.
Vijay Cavale, Director – Brand Connect Communications, says – “given the brand and its heritage we had a clearly defined mandate “to source the best quality media and deliver high impact visibility” hence selection of sites and creation of media cluster was critical to the success of the campaign. By displaying on media such as the iconic Patel bridge, set of 5 at marine drive, set of 8 at Bandra jn the campaign managed to deliver high ‘wow/ talkability’ wherein the media (selection and placement) was as important as the brand message. “
For further information, please contact:
Brand Connect Communications
Aritra Dasgupta
Mobile: +919503469064
Email aritra@brandconnect.co.in
