Reebok launches RealFlex Transition 2.0 Shoes with 53 sensors

Company Brief

New Delhi, 2013

With a renewed focus on fitness and on creating a ‘fit brigade’, leading sportswear and fitness major Reebok has announced the launch of RealFlex Transition 2.0.

Real Flex 2.0 is a technology-powered shoe range that is focused on giving consumers fulfillment of their fitness needs, and is designed for natural motion. Created by a team of passionate designers, these shoes are fitted with 53 nodes that will respond to your moves and help your feet to flex naturally and land on the ground. It is bio-mechanically correct and safer than training in any other shoes.

RealFlex 2.0 features 53 independent ‘sensors’ on the bottom of the shoe strategically positioned to adapt to all training surfaces, offering stability and durability to support the varied movements of functional training.

With its minimalist construction on the upper, RealFlex 2.0 delivers a ‘sock like’ feel to the athlete. When combined with the sensors on the bottom of the shoe, RealFlex 2.0 promotes and enhances natural movement in a way that allows the athlete to move the way nature intended.

Price: The RealFlex range is priced at Rs. 5,999/- onwards

Availability: At Reebok stores in a whole new retail environment where consumers will get experiential fulfillment of their fitness needs.

Colours: Black/green, white/red, vital blue/white and flat grey/vitamin C.

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For further information, please contact:

ACTIMEDIA Private Limited

Iqra Imtiyaz

Mobile: +919718008042

Email: iqra@actimediaindia.com