Dr. Philip Kotler's certified training programme hailed as the most successful and a complete knowledge building experience

Company Brief

New Delhi, March 14, 2013

A Full Day Certified Training Programme on ‘Eight ways to grow your market share-The Future of Marketing’ by world # 1 Marketing Guru, Dr.Philip Kotler that concluded today was a huge success and turned out to be the perfect platform to interact and exchange ideas with the who’s who of the industry. Organized by RelioQuick, India’s first TUV certified ISO 9001:2008 and INS accredited Integrated Marketing Communication Experts in association with JRE School of Management; the session was viewed as a ‘must attend’ by marketers, brand managers, entrepreneurs, students alike who were inspired and educated by the treasure trove of knowledge shared by the father of marketing –Dr.Philip Kotler.

In continuation with its efforts to popularize Integrated Marketing Communications and its positive impact on Brands, RelioQuick launched a Coffee Table Book on Sixth Sense of a brand. The sixth sense also referred as the Q sense in this book. The book, launched by Philip Kotler, coincides with RelioQuick’s successful completion of 15 years as experts in Integrated Marketing Communications space. Poised to be a visual treat, the book presents an in-depth view of brands and the pivotal function of Integrated Marketing Communications.

Mr. Sandeep Kapoor, Founder, RelioQuick said, “Listening to the pearls of marketing wisdom by Dr.Philip Kotler and the way he captivated the huge gathering was awe inspiring to say the least. It was indeed heartening to hear him lay emphasis on the fact that Integrated Marketing communication is the core for Future Marketing and incidentally this is core vision of RelioQuick. The day long session proved to be an excellent opportunity for CEOs and CMOs who shared their marketing related concerns directly with Dr. Kotler. Besides feeling enriched with knowledge, each and every one who attended this session had one common request and that was to conduct a similar session in all major cities of India so that marketing professionals across the country can usher in ripples of positive change”.

The event also included a panel discussion wherein top dignitaries from diverse industries like Rahul Saigal, Chief Marketing Officer, Samsung Electronics, Ranjivit Singh, Chief Marketing Officer, HP (India), Nilay Arora, Marketing & Business Head, ibibo.com, Ajay Kakar, Chief Marketing Officer, Aditya Birla Group - Financial Services, etc. attended the session.

Focusing on the conference theme, some of the topics which were discussed at the panel discussion were:

Tomorrow will be different!:

This topic is candid take on everything which is changing around us, be it change from data driven market to insight driven market, be it innovation in social, digital, mobile medium or rise of IMC. All would make tomorrow different than today!

Competency skills needed for today’s marketer:

Marketers are struggling to adapt to a world that has fundamentally changed over the course of their careers. Disruptive digital technologies, Globally connected consumers, Multi-channel misses are few of the challenges faced by global firm, what are the competency skills needed for today’s marketers to stay relevant with changing time!

Is CMO, the next CEO:

In the past, CMOs focused on traditional marketing disciplines and tried and tested marketing tactics, upholding brand values and sharing best practices. It was for CEOs to concentrate their attention on expanding and retaining the customer base, developing top-line growth and innovation, among other things. These divisions of interest have now eroded, with CMOs better able to demonstrate marketing’s contribution to profitability and using their expertise effectively to transform the business model. The result is that we are more likely to see the CMO’s and CEO’s visions coming into alignment, with the CMO becoming a critical strategist in the executive team…that’s why we foresee CMO becoming the next CEO!

For further information, please contact:

Blue Lotus Communications

Kiran Joshi

Mobile: +919815542519

Email: joshikiran09@gmail.com