Brandlogist launches a new design unit

Company brief

National, May 15, 2013

Brandlogist, the boutique brand communications consultancy based out of Delhi has started a new vertical focussed on inculcating design & video in their various marketing strategies. This vertical will not be on the same lines as most video production houses or design setups in ad agencies.

Commenting on the differentiation AbhikChoudhury, the Business Head of the setup added “The big challenge today is that though there is a lot of opportunity for creating great video content on digital but most digital agencies don’t go beyond virals or video campaigns on YouTube whereas the production houses end up creating something which is very TVC like.Real storytelling i.e. branded content on video has a lot of opportunity & needs people who understand digital,branding & of course video production.That’s where we now come in.” Brandlogist now has Abbas ShamealRizvi on board who was earlier working with NDTV GoodTimes and Discovery Channel. He has previously won the Indian Telly awards for the best TV Cameraman &recently his short film ‘Counting Happiness’ has garnered 6 International awards.

From a design communication perspective they have got on board Raman Bhandari,who hasearlier assisted the likes of Manish Arora,Sunil Sethi& previously was the Graphics Head at LecoanetHemant. The focus in terms of design would be to create something right from the brand identity-logo,packaging,website etc to integrating design in the regular marketing communication exercise.

Abhik added “The key question for us here was can we use design to solve a marketing communication challenge.Not just looking great but doing something which delivers great business value. Also we are intentionally boutique, so that we can treat every client with special care and deliver customise design solutions”

Raman Bhandari added “What interested me about Brandlogist was that they were not looking at design as print,digital or merchandise.Their perspective on design is quite medium agnostic & combined with their in depth understanding of marketing we hope to do some great work.”

For further information, please contact:

Brandologist

Pallavi Goorha

Mobile: +919920049081

Email: pallavi@brandlogist.com