Arjun Rampal Face of NIVEA MEN launches its Skin Care Range

Company Brief

National, May 14, 2013

Global skin care market leader NIVEA with over 90 years of skin expertise in Men’s skincare announced repositioning of its male grooming range with the launch of a new brand mission that aims to help men fulfill their everyday potential. The NIVEA MEN brand will champion the role played by daily grooming in building men’s confidence and enabling masculine success. The new NIVEA MEN campaign that kicks off on 16th May uses the new global call to action line: “It starts with you” and will feature Bollywood Actor Arjun Rampal.

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NIVEA MEN is the world’s No.1 MEN’s Face Care Brand (Source: Euromonitor). In India, NIVEA MEN is the only complete men’s grooming brand to offer products across all categories – Face Wash, Face Moisturizer, Shaving, After Shave, Deodorant and Shower Gel. Thus NIVEA MEN provides male consumer with a complete grooming solution; thereby providing simplicity of purchase for the male shopper.

Arjun Rampal, face of NIVEA MEN, says:

"I always endorse brands that I use personally. The association with NIVEA is exactly that. The NIVEA MEN range is extremely reliable, as they are an honest, efficient and trustworthy brand, and are always striving for great quality products, becoming a global brand with 100 years of expertise in skincare.”

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