Balsara's launches new improved Meswak

Company press release, April 9, 2003

New Delhi

Balsara Home Products Ltd., a leading player in the household products has launched the new improved Meswak, one of its leading oral care brands. The new improved Meswak is empowered to help strengthen gums, prevent tooth decay, eliminate bad breath, and ensure strong teeth. The packaging is also revised in a modern and contemporary manner.

Meswak is packaged unconventionally with the use of 'Premium White and Silver'. This makes the brand stand out as compared to the other oral care brands in the market. Meswak toothpaste contains the pure extract of Meswak plant, with a unique taste of Anni seeds. (Saunf)

The brand is already popular and is soon moving towards becoming the choice among consumers seeking Natural benefits in their toothpaste.

The usage of the 'Meswak' herb has been recommended in renowned ancient scriptures. According to the scriptures, the Meswak herb has 70 different health benefits for the entire body. The extract has been scientifically proven to help strengthen gums, prevent tooth decay, eliminate bad breath, and ensure strong teeth.

Meswak was first launched in 1988 and generated with a rare combination of ancient scripture and modern science. Meswak Toothpaste is available in three sizes, 50g, 100g and 200g priced at Rs. 17/-, Rs. 33/- and Rs. 60/- respectively.

About Balsara:

Balsara Home Products Ltd., is a leading player household products Balsara has its presence in toothpastes, toothpowders, mosquito repellents, air fresheners, toilet cleaners, dish washing products market with leading brands like Babool, Odopic, Promise, Meeswak, Odonil, Odomos, Sani Fresh, Nafguard etc.

For more information please contact:

Rashmi Rai, Perfect Relations Tel: 2436 7155/ 2436 7943

Email: rrai@perfectrelations.com