Fevicol to present 8th Annual 'Caring with Style' fashion show

Comapny Brief

Mumbai, May 28, 2013

Fevicol, an iconic brand from Pidilite Industries Ltd. (PIL) and a market leader in consumer and specialty chemicals, today announced its much awaited 8th Annual ‘Caring with Style’ Fashion Show in association with The Cancer Patients Aid Association, to be held at Brabourne Stadium, Mumbai on June 02, 2013. Fevicol, a market leader in consumer and specialty chemicals in India, organizes ‘Caring with Style’ Fashion Show to acknowledge achievements of successful men and women for their selfless contribution to the society.

This initiative is a part of Pidilite’s continuous commitment to support children suffering from blood cancer for the 8th year in succession. The fashion show will witness style icons, achievers and prominent figures including Juhi Chawla, Waheeda Rahman, Saakshi Tanwar, Rashmi Nigam, Rohit Roy, Terence Lewis amongst others from different walks of life, dressed in creations of ace designers Manish Malhotra and Shaina NC.

The event is known for its much glam and style quotient where the crème de la crème of society rub shoulders with each other to raise funds for this noble cause.

Commenting on 8th Caring with Style fashion show, Shaina NC said, “It gives me immense satisfaction to see the growing awareness and increased support for children suffering from cancer. Like every year, this year too I believe we will receive an overwhelming response. I am grateful to Fevicol Division and everyone who has walked the ramp over the years to support this cause and make a difference.”

Manish Malhotra added, “It’s an honour to be a part of a cause as noble as this, which not only celebrates fashion but also raises fund for those suffering with cancer. For the past 8 years the label has been encouraging Indian contemporary evening wears and this year too we would continue to highlight the exquisite Indian designs through our creations”

Y. K. Sapru, Founder Chairman - Cancer Patients Aid Association said, "Through this show we are once again raising funds to save the lives of several patients suffering from cancer. We would also like to thank Fevicol Division for their commitment to this cause over the years."

For further information, please contact:

Adfactors PR

Kapil Kulkarni

Mobile: +919820203787

Email: kapil.kulkarni@adfactorspr.com