Brand Connect Activation - Showcases the Fastest Indian in the World

Company Brief

National, July 17, 2013

Out of Home media agency Brand Connect announced the launch of Brand Connect Racing (BCR) last week at Mumbai. In line with this initiative BCR will promote the fastest Indian in the world and has signed up upcoming race driver Advait Deodhar. Extensive marketing plans will be unveiled shortly with sponsor tie in and focusing amplification through Social media, Digital, Television, PR and on ground activations. With the arrival of the Indian F1, the market has seen a steady penetration of luxury automobiles and increased racing circuits, following which the size of the Motorsport Industry and related brand Activation opportunities is poised to grow exponentially.

The 2013 season kicked off with The Formula 1600 race at the Kari Motor Speedway, Coimbatore in June. The 1600 series is identified as India’s foremost single seater championship using modern ‘slicks and wings’ machinery. Battling tight racing circuits in his first race this season as a rookie, Advait, who finished 7th & 8th said, “It was an enhancing experience, which I intend building upon, its only upwards from here,” the 23 yr old talented speedster feels “as a professional racer, one needs to be committed to the sport, often pushing oneself beyond limits.” His aggressive racing style won him words of appreciation from the Indian motor racing legend, Narain Karthikeyan who visited the pit garage.

BCR has roped in former F3 winner and British racing champion Rupert Svendsen Cook, as their official advisor. The team already has a five year plan which will see them escalating to the most competitive race series.

For the 2013 season, BCR also announced singing up its principal sponsors Smaaash & FEI cargo and associate partners Seacret and BIG RTL thrill, amongst others.

Commenting on the association Mr. Vijay Koshy, Vice President, BIG RTL Thrill says, “The FF 1600 championship generates excitement amongst racing enthusiasts like no other, synergizing well with the brand offering of ‘BIG RTL Thrill’. Our association with high speed racing is in line with our endeavor to offer male audiences the best action entertainment content.”

Brands today focus on TG engagement; this adrenaline pumping sport offers a perfect opportunity to do so. Founder of Smaaash Entertainment Pvt. Ltd. Mr. Shripal Morakhia states “Smaash is a consumer centric brand in the field of interactive and engaging sporting entertainment. It encourages young talented racers to prove their skill sets at such competition pits.”

Team principal and motor racing enthusiast, Vijay Cavale quoted “Brand Connect Racing is our endeavor driven by passion and fuelled by need for speed. Having a universal appeal, the sport offers potential brands and sponsors an exciting opportunity to connect with the TG ” he further added, “We will soon be announcing several further initiatives in the sport and have lined up ambitious plans which include a proposed franchisee based racing league “

For further information, please contact:

Brand Connect Communications (India) Pvt.Ltd

Surbhi Pandey

Mobile: +919029090042

Email: surbhi@brandconnect.co.in