Build your very own army of Minions with each Happy Meal at McDonald's

ompany Brief

National, July 2013

This month, McDonald’s India gives its customers a chance to play superhero and build their own special army of Minions. Customers walking into McDonald’s this July can now start creating their collection of Despicable Me Minions with every happy meal purchase. These popular limited edition toys have been in great demand and have been eagerly collected by enthusiastic customers.

Grab your own favourite Minion and be a part of the adventure as Gru, the girls and the minions deal with a powerful new super criminal. Available only at McDonald's, the Despicable Me Minions, perfectly captures the evil and dubious looks of each character in the movie. There are a total of 9 minions to collect - Tim Giggle Grabber, Dave Gadget Grabber, Tom Googly Eyes Grabber, Jerry Break dancing, Stuart Light Up Grabber, Tim Giggling, Stuart Babbler Grabber, Evil Minion Noisemaker and Evil Minion Chomper.

Commenting on the promotion, Mr. Rameet Arora, Senior Director Marketing, McDonald’s India, (West & South) stated, “We at McDonald’s are committed to giving our customers something new and exciting to look forward to each time they visit our restaurants. To enhance the customer’s ‘I’m Lovin It’ experience McDonald’s offers an exciting experience for our patrons – not just in terms of the good food that we offer but also at the great value that this if available at.”

So hop into the nearest McDonald’s restaurant today and start your own Minion collection now. This offer is valid at all McDonald’s restaurants till the 26th July, 2013.

For further information, please contact:

Torque Communications Pvt. Ltd.

Ankita Agrawal

Mobile: +919773750233

Email: ankita@torquemail.com