RW Promotions Pvt. Ltd. and ETV Bangla take Bigg Boss Bengali to the Masses

Company Brief

Mumbai, August 01, 2013

ETV Bangla, in association with RW Promotions Pvt. Ltd. is taking Bengali audiences by storm with the Bengali avatar of the memorable Hindi reality TV show, Bigg Boss. ETV Bangla roped in RW Promotions Pvt. Ltd. to conduct a promotional activation programme for Bigg Boss Bengali.

The show, which has as its host the iconic Mithun Chakraborty, airs Sundays to Saturdays from 8:30-9:30 pm. on ETV Bangla. ETV Bangla’s motive was to create hype around the show, replicate the success of Bigg Boss in Hindi, and increase viewership for the channel. The idea was also to reach out to the Bengali audiences not just in India but wherever they are around the world.

RW Promotions Pvt. Ltd. were for fully geared and up to the task. According to Ravish Kumar, Executive Vice President, Viacom18 & Business Head – Regional Channels, ETV Bangla said, “Bigg Boss is a show that offers unscripted reality to its viewers and through this initiative, we wanted the viewers to sample the game show not just virtually but experience the true essence of the format. The canter activity reached out to the length and breadth of Bengal and we were happy to have RW Promotions Pvt. Ltd. execute the same for us effectively.”

RW Promotions Pvt. Ltd. chose one of the most effective methods of promotional campaigning: a van activation! Two vans, fabricated to resemble the Bigg Boss house, complete with the Bigg Boss’s chair and the confession room, moved around the entire state of West Bengal, for a month. The idea of the decorated vans was to give the crowds a real feel of the Bigg Boss house.

The vans were stationed at crowded places such as a market place or a chopal and the Bigg Boss’s chair had a cut out of Mithun Chakraborty. On entering a town or village, promoters would invite people to the vans and emcees would ask them questions related to the concept of the show. They also played games with the crowds similar to the tasks given to the contestants in the Bigg Boss house. Winners of the games were given free merchandise and cable operators were also wooed with gifts. An LCD set in the van would play commercials of the show reminding people about the show timings. Tin Plate branding, one of the most effective ways of creating brand recall, was also made use of.

According to Mr. Venkatesh Srinivasan, Director, RW Promotions Pvt. Ltd., "Bigg Boss has a very interesting and a unique format. It has registered its success all over the world especially in India. Indian people have shown their interest and acknowledged it as being one of the most entertaining shows irrespective of the language in which it is telecast. We are sure that even Bigg Boss Bangla will emulate the same fame and probably even surpass the success of the other shows. RW Promotions is honoured to be associated with ETV Bangla and be a small part of Bigg Boss"

ETV Bangla and RW Promotions Pvt. Ltd. aim to earn great goodwill from the Bengali audiences across geographies, through the resounding success of this show.

For further information please contact:

RW Promotions:

Hemal Shah

Mobile: +919819597604

Email: hemal@foresightindia.in