Titan Eye Plus presents the new FLAIR Collection

Company Brief

New Delhi, August 09, 2013

Titan Eye Plus, India’s leading eyewear retail chain has introduced a new collection of frames — ‘Flair’, specially designed for the wearers of bifocal and progressive lenses. The new collection is designed keeping in mind the specific needs of these customers who seek comfort as the most essential component of their overall experience. The collection is available in over 100 styles with popular colors like pink, purple, burgundy for women and black, brown, gun & gold for men. The frames are available in various hypoallergenic and lightweight materials like acetates, injection molded plastics, stainless steel and Titanium. The collection is attractively priced at the starting range of Rs. 995.

Commenting on the launch, Mr. Bhaskar Bhat, MD, Titan said, “Titan has always been a consumer centric company. We are committed to give our customers a unique experience each time by creating differentiated products and services. This year for wearers of bifocal and progressive lenses, who mostly belong to the 40 years+ age group, we have launched the FLAIR collection that has been created keeping in mind the specific needs of this consumer. It is a combination of perfect vision, clarity, great comfort, stylish looks and an enjoyable store experience that sets us apart. The expertise of our well trained optometrists and eyewear consultants also further helps in assuring best in class service for our customers. This aspect of professional service can only be experienced at Titan Eye+ and it comes as a surprise to most first time visitors to the store. ”Speaking on the occasion, Mr. Ravi Kant, CEO, Eyewear Division, Titan Industries Ltd, said, “We expect the new FLAIR collection to get an extremely positive response as it has been designed to suit the requirements of consumers in the 40 years+ age group. Our research has revealed that many people in this age group face a sense of anxiety especially with regard to their looks and a first time user of spectacles may experience a further loss of youthfulness! There is a significant percentage of people in this segment who may even postpone the use of spectacles fearing this. This is a call for action that resolves the conflict in their minds that spectacles will make them look older. Titan Eye+ has drawn on this insight and seeks to provide this consumer stylish and yet comfortable products which would in fact complement his looks. We also provide a range of high quality bifocal and progressive lenses with special coatings to enhance their viewing comfort. Our endeavor is to upgrade these customers to the most technologically advanced progressive lenses which can improve the quality of their life.”

This consumer seeks specific benefits from eyewear products like durability & high wearing comfort. The Titan Eye Plus stores offer special services like ‘Adaptation guarantee on progressive lenses’ and ‘Free lifetime service guarantee on spectacles’ to its customers. Lenses from Titan are very affordably priced with a pair of bifocals starting from Rs 850 and a pair of progressives starting from Rs 1400. All Titan lenses also come with a 1 year warranty.

Lenses

Over the years Titan Eye Plus has developed a vast capability in development of lenses and has evolved stringent quality norms for the same. All Titan lenses are made in an in house lens manufacturing unit at Chikkaballapur.

Titan provides a range of high tech lenses for all consumer segments across single vision, bifocal and progressive requirements. These lenses are available in various materials like glass, plastics, polycarbonates and Trivex with scratch resistant and anti-reflective coatings which minimize glare and provide 99% vision clarity. The store also offers a wide range of photo-chromatic lenses suitable for outdoor usage and a service to fit sunglasses with customized Rx lenses.

In-store experience

Titan Eye Plus stores offer an open browse and try format which helps the customer to pick and choose from a wide variety of frames. The store also offers FREE ZERO ERROR EYE TESTING in a testing clinic, conducted by Optometrists, specially trained by the world famous Sankara Nethralaya

Apart from a wide assortment of eyewear in sync with the latest fashion, the store has highly trained staff that helps customers choose the right spectacle or sunglass based on their lifestyle. An in-store style section uses the latest technology to help customers select eyewear most suitable for them. Customers can take a picture using the webcam to see how different designs look on their face. This unique in-store feature helps customers make the right choice instantly.

For further information, please contact:

Edelman

Vaishali Sudan Sharma

Mobile: +918800133299

Email: Vaishali.Sudan@edelman.com