Brand-comm Strengthens PR and Digital Portfolio across India

Company Brief

Bangalore, September 30, 2013

Leading brand communications consultancy brand-comm has won over 10 new clients, strengthening its PR and Digital media communications portfolio across Bangalore, Mumbai and Chennai. The Bangalore based agency is a leading brand communications consultancy with expertise in Brand Consulting, Public Relations and Digital Marketing. The 15 year old agency is renowned for its long standing relations with existing clients such as Randstad, Future Group, Indus League and more. The agency has won the following clients from Bangalore:

· Go GreenBOV, an electric vehicle manufacturer

· The Indus Entrepreneurs (TiE), an organization that fosters and nurtures entrepreneurship across India

· SureWaves, which is a geo-targeted cable TV advertising company

· Planetsuperheroes.com, India’s first and only online store that retails superhero and comic character merchandise

· Biocon, India’s largest bio-technology company, to increase awareness on Cancer

From Chennai, the agency has bagged

· Raintree Hotels, a chain of eco-sensitive business hotels

· Navin Housing and Properties

· UniverCell, mobile phone retailer

In Mumbai, the agency will be handling PR activities for Pronto, a quick service restaurant chain that offers Italian cuisine. Having done extensive branding exercise including positioning, architecturing and packaging for Mahyco, brand-comm has been assigned the task of reexamining and redefining Mahyco’s prestigious division of BT Cotton. The agency will also work on delivering a comprehensive repositioning, refreshing identity, brand architecture and strategy for Ajax Fiori, a joint venture company with Italy’s Fiori S.P.A which is a leading manufacturer of construction equipment.

Brand-comm's Digital Marketing team has secured the digital mandate for the 2013 edition of the Bangalore Literature Festival to be held on 27th, 28th and 29th of September this year. The digital presence for BLF will be built as an online property that can be leveraged to maximize engagement with the target audience in the years to come, as the event grows in strength and stature on the literary circuit. The agency is also hoping to expand its digital marketing wing to service clients in Chennai and Mumbai.

Speaking about the new client wins Ramanujam Sridhar, Founder and CEO, brand-comm, said, “It is indeed an effort to sign on new business during tough days, and we are extremely delighted to have on board new brands from across sectors. Some of our brands also happen to be unique start-ups, which we are certain will benefit from our brand building expertise. Our approach towards our clients is holistic, and we ensure the brands are conversing with their stakeholders in all our engagements.”

brand-comm believes in long term relations with its clients, and Indus League is a classic example of a 15-year old relation. brand-comm has a strong presence in 7 cities (Bangalore, Delhi, Mumbai, Chennai, Coimbatore, Kolkata and Hyderabad) and is well networked through affiliates in all Indian states. Brand-comm’s workforce is as diverse as its clientele; the team is comprised of a multi-disciplinary bunch of professionals including journalists, researchers, lawyers, advertising professionals, theatre artists and experts from lifestyle, retail, hospitality and marketing. Since 1998, brand-comm has consistently created value for clients in industries as diverse as IT, Retail, Infrastructure, Fashion & Apparel, Education, Healthcare and FMCG.

For further information, please contact:

Brand-comm

Ashwini K Poovaiah

Mobile: +918095311007

Email: Ashwini@brand-comm.com