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National, October 16, 2013
Telly Talk India the brand new online channel has its pulse on all the things that go on after the daily soap cameras stop rolling & reality TV gets real! Showcasing some of the most exclusive and sensational telly scoops, Telly Talk India is making heads turn and how, as it crosses 1 crore video views on YouTube within 6 months of its launch. This digital channel has been successful in establishing the fastest organic growth on the back of its irresistibly entertaining content. In fact, within 2 months of its launch, more than 10 videos from Telly Talk India were trending on YouTube charts!
Telly Talk India is owned and operated by India's No. 1 Bollywood channel – zoOm which is also India's biggest TV brand in the digital space. zoOm has over 81 crore views and nearly 3.3 lakh subscribers on YouTube, over 52 lakh fans on Facebook, nearly 2.8 lakh followers on Twitter and over 12 lakh people in its circles on Google+. The basic idea of the online channel Telly Talk India emerged from zoOm's long-running weekly TV show "Telly Talk" that covers the off-screen lifestyles of the most popular TV celebrities.
Telly Talk India has become the most sought after destination for the Indian television lovers, giving them UNCENSORED access to their favourite telly stars. From identifying the ‘good-friends' in the industry, to RK from Madhubala (Colors) disclosing his real life romance and Saras from Saraswati Chandra (Star Plus) talking about the upcoming twists in the serial; from telly stars' personal wardrobe to how they celebrate their anniversary and what goes on behind-the-scenes on the sets, this digital channel is not just good at sourcing the latest scoops from telly land but also has the distinction of being the one to uncover the in-depth story first. So much so, that many online entertainment news sites often seem to rely on Telly Talk India's reporting for the stories they put up on their own pages.
Enthralling the viewers with some exciting content innovations, Telly Talk India has exceeded expectations and has constantly delivered engaging content. Telly View a segment on Telly Talk India is the only online review show that rates the Indian TV shows. From predicting the runaway successes to short on-air life of shows, Telly View has been bang-on in predicting the fate of the latest launches on television. Mashup – a fun series of mashed up star-conversations is a roaring success because of its highly addictive tongue-in-cheek humour. Telly Express is a pacy and spicy 1-minute roundup of all the biggest stories in Television.
Commenting on the success of the online channel, Avinash Kaul, Chief Executive Officer – ET NOW, TIMES NOW and zoOm, said: "Our experience in the space of youth entertainment, understanding their preferences and consumption habits across mediums, is evident in the fact that zoOm is not only the number one Bollywood channel on TV but also the most preferred Bollywood destination online. With Telly Talk India, an exclusive online channel that is about stars that they watch on TV, we tapped into an unfulfilled content need-gap that we were the first to identify. While the idea existed as a show on zoOm, the decision to innovate and build content specific for the online medium has been key to success of Telly Talk India."
Keeping pace with the evolving preferences of viewers, Telly Talk India not only provides entertaining content in new user friendly formats, it also engages the viewers by giving them opportunities to interact with their favourite small screen stars from time to time. Through an innovative Twitter initiative - #TellyMate, Telly Talk India sources messages, wishes and questions from the viewers addressed to their favourite stars and gets personalized video responses by the stars delivered back to the fans. TV icons like Karan Singh Grover, Jennifer Winget, Gautam Rodhe and Karan Kundra amongst many are some of the names on the fan wish-list that #TellyMate has managed to fulfill.
Watch the small screen actors come alive and spill the beans on their co-stars, discuss their relationship statuses and get a peek into their clean homes & some dirty closets only on Telly Talk India.
For further Information, please contact:
LINOPINION – The Lowe Lintas PR Division
Kripa Nayak
Mobile: 9819826335
Email:kripa.nayak@loweandpartners.com
