This Diwali, Celebrate Health with Réal Gift packs

Company Brief

New Delhi, October 31, 2013

This Diwali, Dabur India Limited, India's leading packaged fruit juice maker, is offering consumers a healthy option for exchanging festival greetings. Dabur has continued to strengthen its brand Réal Greetings, an exclusive range of festival gift packs of Réal fruit beverages on Diwali, by introducing a range of 12 specially designed Réal Diwali Gift Packs.

The trend of being healthy in consumer’s lifestyle is getting extended to the gifting space as well. With the conventional gifting options losing sheen and people opting for healthier gifting alternatives, Réal Greetings Diwali Gift Packs offer a range of attractive gifting options having a range of fruit combinations of Real fruit juices which creates this gift of health. The special gift packs of Réal are priced between Rs 105 and Rs 360, and have been eloquently designed to communicate the goodness of fruits along with ‘Festive Wishes of Good Health’.

One special pack of Réal Greetings has been introduced for kids this season in the shape of a train, featuring popular animation character Superman. The most popular variants of Réal like Mixed fruit, Pomegranate, Litchi, Mango, Apple and Pineapple have been added to the Réal Greetings gift packs range to make it the most preferred choice of the consumers this festival season. Special utility pack options – like Réal Greetings Bread Box option and Réal Greetings Sipper option are also part of the offering. Also, keeping up with the theme of offering consumers new, healthy gifting options, Réal Greetings has introduced a unique gift pack which has a Dabur Honey Squeezy pack along with two 1 liter packs of Réal Pomegranate.

In line with its offerings of health, Réal Greetings has launched a movement to make this Diwali a Healthy Diwali. Consumers are being encouraged to take a pledge towards a Healthy Diwali and share it on www.healthydiwali.com or by giving a missed call on 95559-95559 and ensure the festival of Diwali becomes a healthy one for them and their loved ones

“Traditionally in India, fruits are of substantial importance during the various auspicious occasions over the year. These occasions include various festivities like Diwali, marriages and other auspicious occasions, and people often indulge in gifting fruits on such occasions. This stems from the fact that fruits are considered a form of life and a sign of vitality in the traditional Indian context. Réal Greetings Gift Packs made of real fruits, encapsulates this, and offers a range of packs giving the best combination of taste and nutrition. With our various gift packs, we are offering consumers a means to gift their loved ones good health this Diwali,” says Mr. Praveen Jaipuriar, Marketing Head-Foods, Dabur India Ltd.

For further information, please contact:

Dabur

Abhijit K Borah

Mobile: +919654080123

Email: abhijit.borah@dabur.com