Iraya to retail with Religare Wellness Limited

Company News

National, November 11, 2013

Iraya, leading expert in the herbal skincare segment, joins hands with Religare Wellness Limited, Delhi, a leading chain of pharmaceutical retail stores. In the initial tie up for this joint venture, twenty of Iraya’s skin care range will be available at all Religare Wellness Limited outlets in Delhi.

The all new Iraya products at Religare Wellness Limited will be the one-stop-shop for all skincare needs, and will offer the consumer an array of high performance products. Iraya only deals in top of the line world-class skin care products which are Ayurvedic, and made from natural herbs procured from their herbal farms.

With products ranging from Saffron Elixir, Kumkumadi Facial Oil, Kumkumadi Balm Protein Pack, Himalayan Berry Gentle Face Wash, Wild Lime Purifying Face Wash, Lotus Face Tonic, Almond Nutrifying Skin Food, Reviving Face Tonic With Pomegranate & Mint, Indian Jasmine Day Cream, Nourishing Lotus Night Cream, Orange & Green Tea Scrub, Apricot Wrinkle-Care Cream, Manjistha Eye Contour Gel, Seakelp Shower Gel, Algae Serum Body Lotion, Sandalwood Soap, Lemongrass Soap and Almond & Honey Soap, Iraya promises to keep its patrons surprised.

Iraya is led by a team of dedicated professionals and is the culmination of ancient Indian knowledge and advanced international expertise. It is the realization of years of extensive co-operation between our team of botanists, cosmetologists and Ayurveda doctors who delved deep into the ancient books to find the right synergy of herbs for every product. These formulations were then tested extensively through volunteer groups and clinical trials were conducted in India and France to test the efficacy of the products. After extensive R&D, the formulations were refined to suit the needs and sensibilities of the present day consumer.

Iraya’s founding company, Sadatan Laboratories, was established in 1980 as an R&D centre to study the principles of Ayurveda with a scientific, modern approach. Sadatan’s first assignment was to create a natural line of dermatological products for India and South East Asia. The products were well liked and Sadatan expanded it’s manufacturing set-up and started marketing the products globally. The range was then expanded to include not only beauty products, but also wellness products and external healthcare. Since then, Sadatan has developed over 400 beauty and health formulations. Sadatan is also manufacturing products for companies in highly evolved beauty markets such as France, Japan and Italy.

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