Text100 Strengthens APAC Business with Senior Promotions

Company News

Delhi, February 24, 2014

Integrated communications agency, Text100, today announced key promotions within its Asia Pacific (APAC) leadership to support the continuing growth of its business in the region.

Preeti Gupta, Senior Account Director with Text100 Singapore takes on the role of APAC Sales Lead, while Text100 Malaysia’s Account Director Lee Tiam Siang moves into the APAC Marketing Lead role. They take over from Megan Rosier who moves into a Regional Senior Consultant role focusing on key clients including IBM.

In her new capacity, Preeti will be responsible for driving new business activities and winning key regional accounts to add to the agency’s exiting portfolio of technology, consumer, healthcare and energy clients. Working alongside Preeti, Lee will be focused on profiling Text100’s integrated communications work through paid, owned and earned channels.

In addition, Senior Account Directors Chee Yih Yang and Corina Chee have been promoted to Co-office Leads for Text100 Malaysia. Reporting to Marc Ha, Text100’s Vice President and Managing Consultant for Singapore and Malaysia, both Yih Yang and Corina will share the responsibility of overseeing the Malaysian operations, while growing a robust team of communication consultants.

“It’s great to announce these promotions at the start of 2014. All of these Texties have done great jobs in their previous roles and I have every confidence that they will lead the charge as we continue to break further ground in the digital and integrated communications arena,” said Anne Costello, Regional Director of Text100 APAC.

Preeti, Lee, Yih Yang and Corina will all continue to have client consulting responsibilities in addition to their new APAC roles. Costello continues, “At Text, our seniors – including myself – have client consulting as part of our roles. That’s what enables us to keep our people and our clients ahead of the curve when it comes to the changes in the communications industry.”

Over the past two years, Text100 has driven a considerable number of digitally integrated campaigns for key clients across APAC, including Lenovo, Multimedia Development Corporation, Old Town White Coffee and IBM. In 2012, Holmes Report awarded Text100 the Winner of APAC Digital Consultancy of the Year.

Consultant Profiles

· Megan, who is based in Melbourne, Australia, comes with 18 years of experience in B2B communications across many industry sectors. Megan helps her clients improve the way they engage audience and influencers across paid, owned and earned platforms.

· Preeti, who is based in Singapore, has nearly 14 years of communications experience, of which 10 years were spent in Text100 across markets including San Francisco, New Delhi and Singapore. Beyond her international experience, she was instrumental in winning, and retaining key accounts in Singapore, including Intel, Vodafone and BlackBerry.

· A pioneering member of the Malaysia office, Lee Tiam Siang has been in the communications industry for almost 12 years with a solid background in corporate and marketing communications. Having led some of the agency’s long-standing client relationships, he also contributed to several wins for the Malaysia office including NHN Line, Cartoon Network and Fox International Channels.

· Yih Yang Joined Text100 Malaysia in 2010. He provides senior level consulting to clients including Lenovo, Fitness First and Old Town White Coffee and is also responsible for the office’s business development and is the Text100 Malaysia Digital Lead.

· Corina, has spent over six years in Text100, has been a key member of the senior team in Kuala Lumpur. Corina heads several key technology accounts, while leading Text100 Malaysia’s people management and the delivery of consultancy training and development programmes.

For further information, please contact:

Text100 India

Swati Verma

Mobile: +918826430008

Email: swati.verma@text100.co.in