Kids have a gala time at Rangeela Tempera Colours - Chhota Bheem meet and greet

Company Brief

New Delhi, March 21, 2014

Rangeela colours, one of the leading brands from Pidilite Industries, as a part of its tie-up with Pogo organized a meet and greet ceremony for around 45 kids from Delhi to meet their favorite icon ‘Chhota Bheem’ at Hotel Clarks Inn Pacific Hall.

The initiative was launched in January 2014 where Rangeela announced this unique platform by calling for entries which had the kids to buy Rangeela Tempera Colors 48 ml pack and complete a slogan ‘I am Rang Raja because’.______ and send a message or call to record their slogans in their voice in order to participate. The activation saw participation of over twenty thousand kids from across locations and the final winners were chosen on the basis of their creative slogans.

The winning kids had a gala time as they got an opportunity to participate in the grand finale and meet their favourite icon ‘Chhota Bheem’. The entire look and feel of the grand finale was inspired by Chhota Bheem’s village – Dholakpur. Amongst the activities held were painting competition, magic show and interactive sessions. The slogan winners walked away with a certificate and a portable Tablet.

Mr. Rahul Sinha –President of Sales and Marketing Consumer Products ASF Division, “We congratulate the winners of ‘Chhota Bheem’ contest. Rangeela brand stands on the platform of 'Colours for Smart Kids'. We believe in providing kids with an unique experience and this was a part of that endeavor. We saw a fitting synergy and are delighted to have been associated with Pogo and Chhota Bheem. We hope to have similar future engagements with them”

Rangeela Tempera Colours 48ml pack is available in 12 shades. Priced at Rs.20/- and are readily available in all leading retail outlets in your neighborhood

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