Parle Products launches Parle Namkeen - Tasty Peanuts

Company Brief

Mumbai, April 15, 2014

Parle Products, India’s pioneers in the Biscuit and Confectionary manufacturing segment, has recently announced the launch of Parle Namkeen – Tasty Peanuts.

Peanuts are one of the favorite snacks in India that are synonymous during travels, social gatherings or just a quick savory. Keeping that in mind Parle Products have introduced Tasty Peanuts to its bouquet of Namkeen products, a spicy and crispy combination of good taste and fun. Parle Namkeen - Tasty Peanuts have fresh and crunchy peanuts, enrobed in a delicious mix of spices. The combination of taste and texture is guaranteed addiction. The packaging is suitably constructed to protect the freshness of the peanuts.

Mr. B K Rao, Product Manager, Parle Products Ltd., “Parle Namkeen - Tasty Peanuts is an interesting variant launched under the traditional namkeen range. With this product, we are offering consumers a new and improved experience that still celebrates what they’ve loved about the snacks all these years. The packs have been designed specifically to fit the on-the-go lifestyle of today's consumers. Our other Namkeen products are Moong Dal, Aloo Bhujia, Bhujia Sev, Hot n’ Spicy mixture and Khatta Meetha mixture. We also have an introductory offer with an aim to capture a 20% market share by the end of the year.’’

As an introductory offer, Parle Namkeen – Tasty Peanuts is offering 25% extra weight, therefore, the product has a total weight of 25g (20g + 5g extra) prized at Rs. 5/-. Currently available in the North & West zones, Parle Namkeen – Tasty Peanuts will be available nationally in April 2014.

For further information, please contact:

WizSpk Communication | PR

Alison D’Souza

Mobile: +9199206 88129

Email: alison.dsouza@wizspk.com