Arise India comes on-board IIFA 2014 as 'Associate Sponsor'

Company Brief

New Delhi: April 21, 2014

Keeping up the tradition of prominent associations with mass-reach events, Arise India Ltd - the industry leader in electrical goods, enters into a strategic association with the top Bollywood entertainment & awards event – the International Indian Film Academy (IIFA) Awards.

For the 15th edition of the marquee awards event, Arise India will be the “Associate Sponsor”, and will promote its innovative LED Television range via strategic on-ground and electronic presence. The gala awards show which travels to exotic international locations every year to increase the local connect with Bollywood will be hosted at the picturesque Tampa Bay, Florida this year.

In an effort to create an engaged visibility for its LED Television Range and to reach out to a larger national & international customer base, Brand Arise will initiate its on-air presence via FCT’s on mass appeal GEC channels like Star Plus, Star Gold, Star World and Star Utsav. Through the association, the brand also intends to create an important market standing by means of strategic on-ground presence via platforms like standees, anchor mentions, brand Astons during award categories, AV run during breaks, logo presence on green carpet backdrop and website presence under ‘Sponsors’.

On the association, Mr. Avinash Jain, Managing Director, Arise India Ltd says, “As a mass brand we endeavour to associate with events which connect billions of people across the globe. Via association with high viewership events like IIFA we seek to take Brand Arise to the masses, and establish a pertinent connect with them. Our association with IIFA 2014 will help the brand in maximising brand visibility and help us in garnering critical brand value. Also being the co-sponsor of the marquee event gives us the opportunity to showcase our cutting-edge LED technology to the international audience, which is expected to get us a strategic headwind into the international market. On this association, we wish IIFA 2014 great success and hope that it continues its stewardship in taking Bollywood to the international stage.”

Mr. Manish Bhardwaj, Media Head, Arise India Ltd says, “The partnership with IIFA 2014 provides us an excellent opportunity to take our product range to international audiences. Via this partnership we would like to create a positive impact amongst our prospective customers, that going forward will help us in creating a focused niche in the market. We all are aware of the great connect that IIFA has with a truly cosmopolitan audience, and thus we would like to leverage this association to expand our international footprint. Through media visibility activities like strategic electronic and on-ground presence, we seek to make the most of the association and create a firm footing for Brand Arise.”

For further information, please contact:

Percept Profile

Akhilee Matta

Tel:+91-11-39997808

Email: Aastha.Khurana@bm.com