Max Super Speciality Hospital, Shalimar Bagh salutes the driving spirit of women with the launch of 'Healthy Her' programme

Company Brief

New Delhi, May 7, 2014

Max Super Speciality Hospital, Shalimar Bagh, premier healthcare service provider in North-West Delhi, today announced the launch of Healthy Her- an exclusive programme designed to focus on women's holistic wellness, emotional make up and stress management while coping with routine health concerns. Inaugurated by the famous Bollywood Star Amrita Rao, Healthy Her is a programme designed for the woman of today who needs to start indulging in caring for HER health and wellbeing. Various dignitaries were present at the press conference organized for the launch of the programme including Mr. Rajit Mehta, Deputy Managing Director, Max Healthcare; Mr. Anil Vinayak, Director– Sales & Marketing, Max Healthcare; Mr. Sonal Pahwa, General Manager - Operations at Max Super Speciality Hospital, Shalimar Bagh and Dr S N Basu, Head- Gynaecology and Obstetrics at Max Super Speciality Hospital, Shalimar Bagh. Famous Rajyogini BK Chakradhari, International Coordinator of Women's Wing of Brahm Kumaris addressed the public about Women's Wellness and Emotional Health.

India's female population stands at 614 million. As per UNICEF data, around one-third of all adult women in India are underweight. Every second woman in the country is anaemic and 35.6% are malnourished. Malnutrition among women is majorly due to heavy work demands, poverty, childbearing and rearing and neglecting the special nutritional needs of women, which results in increased susceptibility to illnesses and consequently higher mortality. We need to understand that women are the nucleus of the family. Since long they have been perfectly juggling the roles of wife, mother, daughter and a career woman. In this 'Juggling Act' they often tend to neglect their own health. Working women try to prove themselves by working harder than their male counterparts at office, but this is at the cost of their health. In the current environment, it is pertinent to focus on women's health. Today, several young women experience the early onset of hormone imbalance and associated symptoms such as depression, extreme fatigue, allergies, endometriosis, hair loss, facial hair growth, pre-menopausal symptoms (PMS), and osteoporosis. If the symptoms are ignored in the early stages, they worsen as time goes by. Recognizing the need for bringing focus to women's health, Max Super Speciality Hospital, Shalimar Bagh has initiated the Healthy Her programme.

Mr. Sonal Pahwa, General Manager - Operations at Max Super Speciality Hospital, Shalimar Bagh, said "Max Super Speciality Hospital, Shalimar Bagh in its continuous endeavour to provide international standard healthcare to the residents of North-West Delhi, has taken another initiative, this time for the women of the society. The Healthy Her programme is designed to offer focused customized healthcare to women for their holistic well being. We are confident that we will reach out to maximum women in the neighbouring region and educate them about the importance of their health. The objective of launching the Healthy Her programme is to get women to dedicate time to their own health and wellness. The Healthy Her team includes Health doctors, nurse practitioners and ancillary providers such as a nutritionist, a psychiatrist, an exercise physiologist and a lifestyle coach. We are happy to announce this initiative and are confident that the programme will serve the best to all women."

Speaking on the launch Dr. S.N. Basu, Head - Gynaecology and Obstetrics at Max Super Speciality Hospital, Shalimar Bagh, said "Women are the backbone of their family. But, with all the demands of family and work, most women do not give priority to their own health. A latest survey mapping the trends of cardiac diseases has revealed that heart ailments kill one in three women in India. The doctors surveyed felt that women are less proactive about getting diagnosis and treatment done as compared to men and often ignore symptoms of heart diseases. Considering the rising incidences of cardiac, gynaecology and various stress related health problems amongst women, there is an urgent need to pay attention to the health of your sister, mother, wife and grandmother."

The Healthy Her members shall be a group of females, conscious about their own and their families well being, having priority access to services at Max Super Speciality Hospital, Shalimar Bagh. They will have access to not just the medical expertise for cure of illnesses, but also the holistic bouquet of wellness solutions like Preventive health packages, Ante Natal Classes, Dedicated Mother & Child Floor and Labour-Delivery-Recovery rooms for comfortable birthing experience. There will be dedicated resources available at the hospital to deliver priority service to the esteemed members of the programme and facilitate ease-of-movement within the hospital.

The Healthy Her programme will cover various aspects of women's health issues like stress management, cardiovascular health, nutrition, fitness, cancer detection, etc. Depending on the age of the member, she will receive consultation from Gynaecologist for perimenopause or menopause, as well as consultation for bone health and fertility. Women who are interested to be a part of this unique programme can register themselves by dialling 08826103737 or can write in at healthyher@maxhealthcare.com.

The launch was followed by a Women's Mela which had various Fun Stalls Nail Art, Artificial Jewellery, Traditional Wear, Celebrity Corner, Mehendi, etc.

For further information, please contact:

Text100 Communications

Apoorva Verma

Mobile: +91 9971680947

Email: Apoorva.verma@text100.co.in