Jitesh Rajdeo joins fast-growing Amagi Media as Director - sales & alliances

Company Brief

National, May 27, 2014

Media industry veteran Jitesh Rajdeo joins fast-growing Amagi Media as Director - sales & alliances

Amagi Media, India’s leading TV ad network today announced that Jitesh Rajdeo has joined as Director of Sales & Alliances, India & neighbouring countries to lead its growth.

Amagi is the leader in geo-targeted advertising enabling advertisers to optimize their ad spends effectively. Amagi has been expanding at a fast pace and was recently recognized by Deloitte as the fastest growing media & entertainment company in APAC in 2013.

For more than 2 decades, Jitesh has built and led high-performance sales teams in the media industry. Jitesh is known for aggresively growing market share and revenues in his previous stints. Jitesh’s previous stint was at Zee Media Corp as its Chief Sales Officer. Prior to that Jitesh has been in various sales leadership positions with Zee group for more than a decade.

Amagi works with large broadcasters such as Zee Network, TV18 and Times group. Most of India’s top advertisers and brands use Amagi to target their communication effectively. Amagi’s geo targeting platform helps increase efficiencies for both broadcast networks and advertisers simultaneously by splitting the national inventory into independently procurable regional spots.

Jietsh said “I am convinced that Geo-targeting is the future of television and Amagi is set to occupy the centre stage in this evolving media space. I am excited to join Amagi at this crucial juncture and look forward to scaling its revenues as Amagi expands its horizons”

“I am confident that Jitesh will add the much needed impetus to our revenue growth ambition in the coming years.” said LS Krishnan, Business Head. “Jitesh has the skill set, calibre and resolution to make Amagi a high growth company focussed on delivering value to all stake holders”.

KA Srinivasan, Co-Founder added “. We are committed to maximizing effectiveness of our clients’ media spends. Jitesh shares that commitment and our vision of high growth. I am thrilled to have Jitesh join our senior leadership team and bring his prodigious media sales experience to Amagi”.

For further information, please contact:

Amagi

Vinay Prashant

Mobile: +918884816333

Email: vinay@amagi.com