Rajiv and Ravi Luthria announce the launch of their productionhouse- Monozygotic

Company Brief

Mumbai, September 30, 2014

After redefining content in the television space, the talented twins Raghu Ram and Rajiv Lakshman come together to form Monozygotic. This new content and communications hub will focus on content creation across media from TV to digital and on-ground.

With two decades of experience in the industry, their individual careers have been marked by successful conceptualization and execution of popular, enduring franchises. This announcement comes close on the heels of Rajiv’s exit from Colosceum.

Speaking about their venture, Rajiv, Co-Founder and Managing Zygote, Monozygotic, said, “There has been a tectonic shift in the consumption of media in the past decade and it is critical for any brand manager to not only figure the right media mix but also the right communication for a specific media. This is where Monozygotic steps in with our cumulative experience in building enduring, genre defining brands like Roadies, Splitsvilla and Masterchef India”.

“We have had the opportunity of multifunctional experience in content, both behind the scenes and facing the camera. The experience has helped us not only to understand the business of content but has also to develop a deep insight into audience psyche. I believe Monozygotic will be able to bridge the need gap, catering to audience and advertisers with equal ease. We have been contemplating this venture for a while now. I view Monozygotic as a natural progression in our respective careers”, added Raghu, Co-Founder and Managing Zygote, Monozygotic.

Raghu and Rajiv have made significant contributions in digital content space as well. Jack n Jones Hitched andRoadies Battleground have garnered impressive eyeballs expanding the potential of the medium in the country and opening up new avenues for advertisers to cater to a potential captive audience.

Alongside, Raghu- Rajiv, Monozygotic will also be helmed by Ravi Luthria, a marketing veteran with 15 years of experience across Marico Industries, Visa Cards, STAR TV, MTV and Sony Entertainment Television among others.

“The twins are masters at content creation and community building. Monozygotic aims to create clutter-breaking content catering to a wide array of audiences and marketers. The duo has a keen understanding of the audience which we plan to leverage with a focus on new media, the future of content consumption. Unfortunately, a huge gap exists in this space in the connect between brands and consumers. Herein lies a great opportunity to create innovative and customised market driven content that is both sharable and sustainable” said Ravi Luthria, Chief Executive Zygote - Monozygotic.

Monozygotic is already working with some established brands on exciting projects.

For further information, please contact:

Infinite Expressions Pvt. Ltd

Oindrila Chakraborty

Mobile: +91-9619380073

Email:oindrila@infiniteexpressions.in