Federal Bank launches Campaign to Encourage Citizens to Vote

Company Brief

Mumbai, October 10, 2014

With the Maharashtra Assembly elections close at hand on 15th October, Federal Bank would like to encourage the people of the state to step out and vote; by exercising their right to vote they will not only be fulfilling their duty but also helping realise their dreams for a better state, a better country.

The film exhorts people to exercise their franchise in pursuance of a cause - no matter what it is.

The single minded emphasis is on action and the fact that not voting can never be the answer in a democracy.

The soundtrack used is Maharashtra's very own Nashik Dhol to add to the local flavor.

The full version of the film has been released online. The edited version of the film will be played across theatres in Maharashtra, in association with the Election Commission of India & Collector, Mumbai City.

CREDITS

Client:The Federal Bank

Creative Agency: Ogilvy & Mather, Mumbai

National Creative Director:Rajiv Rao, Abhijit Avasthi

Creative:Kiran Antony, Rishi Chanana, Jigar Fernandes,Parth Gadhia,Makarand Berde

President - Mumbai & Kolkata:Navin Talreja

Account Management: Ajay Menon, Heval Patel, Feroz Shaikh, Shobhit Trivedi

Production House: Action and Cuts

Director: Jigar Fernandes

Producer: Ashwin Surve, Shiva Verma, Sandesh Rasal

Contact: Kiran Antony, Group Creative Director, O&M Mumbai

For further information, please contact

Federal Bank

Anand Chugh

Mobile: +91 9995707335

Email: anandchugh@federalbank.co.in