adidas India kicks off 2006 Fifa World Cup campaign

Company Release, November 19

MUMBAI

adidas India kicks off its biggest ever global football marketing campaign! The campaign celebrates "team spirit" and features some of the world's most celebrated football stars such as Michael Ballack, David Beckham, Raúl Gonzales, Kaká, Alessandro Nesta, Juan Román Riquelme and Zinédine Zidane.

'+10'

'+10' is about any player and his team. The campaign celebrates what the individual can do for the team and what the team can do for the individual stars. Only when individuals work together within, and for, the team will they be able to achieve impossible results. This was best demonstrated by the Greek victory in the UEFA Euro 2004(tm) where a strong team effort accomplished the impossible.

Fundamentally, Football is about the power of individuals coming together as a team: how a team makes individuals better and how individual brilliance only matters if it lifts the team. When theses things happen we get Impossible is Nothing stories, the stories that make football exciting, inspirational and important. This thought is true of the game in a stadium and true of the game (and life) on the street.

The creative

The campaign combines striking images of black and white portraits with national colours and features over 25 players, such as Kaká from Brazil, England's David Beckham, Argentinean Riquelme, France's Zinédine Zidane, Raúl from Spain, and Michael Ballack from the host nation, Germany.