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Toshiba's indigenous Cricket TV wins the coveted '2015 Product of the Year Award'

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afaqs! news bureau
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New Delhi, April 02, 2015

Adorning another feather in its hat, Toshiba India has been awarded the 2015 Product Of the Year (POY) winner in the ‘Television Products’ category by Product of the Year India, an award celebrating innovation and consumer confidence. A nationwide consumer survey across 24 key markets in face-to-face interviews by Nielson, unanimously adjudged Toshiba Cricket TV as the winner.

An elated Abhishek Mehta, Head of Marketing, Toshiba India stated, “This recognition from our customers validates our passion to create products that offer meaningful innovations and deliver exceptional performance. We wanted to create a products specially designed for millions of cricket fans in India and around the world and we had access to the expertise of a person dubbed as God of Cricket. Sachin, not just endorsed a product for us, but helped us co-create the Cricket TV that brought the fun of the stadium along with exceptional details in your living room. Backed with our out-of-box marketing ideas and 360 degree promotions, Toshiba Cricket TV was able to touch a chord with our customers and became their number 1 choice for LED TVs.”

Toshiba’s Cricket TV series lets consumers ENJOY EVERY BIT in great detail. The richer colors, sharper details and crisper images delivered by Cricket Mode enhances the green of cricket field, the cracks on the cricket pitch & the fast moving cricket ball. The Cricket Mode technology elevates the sensory & viewing pleasure with the unmatched picture quality that produces life like sharp images without any motion blur and a powerful yet distortion free stadium like sound.

This is the second industry accolade for Toshiba’s Cricket TV after being adjudged as India’s No. 1 brand in a consumer survey by India Today.

For further information, please contact:

Aeshna Makkar

Email: aeshna.makkar@prgenes.com

Mobile: 9911638353

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