Healthians.com, India's largest marketplace for Diagnostic Labs expanded its services

Company Brief

New Delhi, April 9, 2015

Healthians.com, India’s largest online marketplace for Medical Labs announced expansion of its service on World Health Day. It now offers crowd sourced sample collectors for home visits and crowd sourced hyperlocal Doctors for complimentary test report reading, apart from storing patients Medical Records online. It also launched free Doctor Helpline to help users take first or second opinion regarding medical tests.

“Our platform has received a strong support from healthcare industry. 100% of the medical labs that we approached, have tied up with us. Leading hospital chains too are supportive, and tieups with Max Healthcare, Medanta, BLK, Express Clinics, Artemis, etc. are in various stages of implementation." Said Deepak Sahni, Founder- Healthians.com,

Launched initially only to book tests online, the company realised the entire process post doctor prescribing a test was fragmented and inefficient. “With feedback from initial users, we thought about entire process of medical tests bottom up, and saw multiple pain areas. The traditional systems is cumbersome, needs multiple visits to a Doctor first, then to medical lab next day, and then Doctor again with the report. With Healthians, the patient gets better and faster experience. Nearby home sample collectors reach users fast and provide an experience that strictly adheres to medical guidelines. Post test reports, hyperlocal doctors offer complimentary report reading on the same evening through a call, as this helps them connect with new and incremental nearby patients”. The response from users has been encouraging, with most initial growth parameter growing 100% month on month. It is also in the process of tying up with chemists for aggregating offline demand.

While the scope of the service has expanded, the business model remains asset light. The hyperlocal sample collectors and doctors are crowd sourced. Apart from convenience, speed and savings, the platform also offers digital storage of medical reports. “Digital storage of medical records has receive limited success since it requires either the Doctor or the patient to upload the test data online, which has friction. Since Healthians receives test data directly from labs, the systems is able to store the reports automatically.

The entire ecosystem is rooting for the platform, as everyone is benefited: doctors get more leads and online branding, patients get additional discount and better service, labs get higher capacity utilization, and chemists get additional yield per walk-in customer. The site features over 2,000 tests from 500 labs for curative, preventive and chronic categories.

For further information, please contact:

Rachit Dua

Email: rachit.quirkyiens@gmail.com